20. Astructure that brings harmony, utility
and durability to the diverse elements of
an organization’s social media presence
21. What is my current blueprint?
What communities will I serve?
What needs will I focus on?
What is our “Link and Like” structure
How do I design for durability?
25. Your social site map
Describes how customers navigate
(link) across social media properties and
find the communities where they belong
(like)
26. Provide a single, simple checklist
Objective
Unique community
Needs focus
Content commitment
Service level agreements
Empower those closest to the community
31. Cross-Disciplinary Executives make decisions,
Social Business Council foster cross-functional collaboration, fund
initiatives
Oversees the brand
Center of Excellence Editorial Board as a conversation
Standards and practices
(people, process, tech),
recommendations to SBC Social Media Content Community
Outreach Planning Management
Brand-Specific
What official reps
Official Guidelines Certification should know
What everyone should
General Guidelines Digital IQ Training know about social
media
Vision/Purpose Identity and
Code of Conduct Core Values