2. INTRODUCTION
In this piece of research about market research I will be aiming to
find out key facts and stats about the thriller genre through the
2011-2013 period. The reason for this is by finding out the
most well regarded recent thriller films I can see how best to
suit the current target audience.

3. HOW MANY THRILLER FILMS WERE RELEASED IN
THIS PERIOD? 2012
220 thriller films where released in 2012. (according to movieweb.com)
Compared to 179 released 2011 and 199 in 2010.
How many thriller films released by
year (movieweb.com)
400
300
How many thriller
films released by
year
(movieweb.com)
200
100
0
2011
2012
2013 (so
far)

4. HOW PROFITABLE THE GENRE IS?
2011
2012
2013
Gross profit
$931,347,089 $1,521,690,602
$1,021,223,07
2
Market share %
9.14
14.06
11.94
The Hunger
Games
N/A
Highest grossing film Super 8
of the year

5. WHICH FILMS WERE MOST SUCCESSFUL (AND WHY)?
The most successful film of 2012 was the Hunger
Games a possible reason for maybe the fact
that it was derived from a very popular source
novel so even before the release of the film it
would have an expected audience.
Another possible reason for this is its extensive
advertising. Aided by its distribution by
Lionsgate (the largest and most successful
independent film studio in North America).

6. WHAT ARE THE CHARACTERISTICS OF
THE AUDIENCE FOR THIS GENRE (AGE,
GENDER, SOCIAL CLASS)?
Characteristics of the audience for a thriller film are (generally):
•
Age: (dependant on subgenre) 16 – 40
because usually they contain adult subject matter meaning the low end will be of an adult
age but more recent thrillers contain action sequences more suited to a youngish
audience.
•
Gender: predominantly male
however once again dependant on subgenre
•
Socio economic group: C1 - D
The reason for this being usually new thriller contains a hybrid of crime (more appealing
to the higher part of the scale) and action (more appealing to the lower part of the scale)

7. CONCLUSION
•
From the market analysis I have carried out in the thriller genre, I have found
elements and identifies films that I will further research and take elements of
that and put it in my final piece.