Presentatie van Leen Gysen van IPARC op Creative Ville

1. Creative Ville 14.11.13
Gent
leen.gysen@iparc.eu
be.linkedin.com/in/leengysen/

2. International Platform for Art Research & Conservation
What’s in a name?

3. Mission
Given the demand for cost-efficient, quality conservation and
restoration intervention in a market marked by considerable
fragmentation, IPARC aims to be a medium-sized enterprise that can operate
independently on the basis of economies of scale, appropriate infrastructure, an
agile and competent team of staff members and a network of qualified
freelancers.
3
Creative Ville 14 november 2013

4. Strategy
IPARC offers a one-stop shop multidisciplinary structure, offering a
variety of restoration and conservation treatments, accompanied by specialised
advice in relation to the administration and management of collections.
For larger projects, typically making multidisciplinary demands this implies:
§ a clear structure
§ with an established methodology
§ with a sound insurance framework
§ offering a high level of availability &
§ a guarantee of continuity.
4
Creative Ville 14 november 2013

5. • Multidisciplinary platform
Founded in 200865
5 partners
Core team of 10
Registered & certified contractor
Brussels-based HQ with lab and research facilities
7 disciplines:
Old master paintings
Modern materials and contemporary art
Wood
Stone
Polychromic sculpture
Paper
Metal
5
Creative Ville 14 november 2013

6. § Workshop & laboratory
350 m2
Delivery and pick-up of works via docking gate inside
Climate, dust and noise control
Vapour & odour extraction
Specific attention to security & fire protection management
Laboratory for microscopic analysis
Photo studio/multispectral imaging
Integrated Pest Management
6
Creative Ville 14 november 2013

7. Cooperative business model
• Best use of expertise and know-how of founding and future partners
• Partners have >10 years of relevant expertise
• Sustainable operational approach for the future
• Not only knowledge and experience, a methodological framework and
professional ethics, also training of subsequent generations
• Emphasis on openness, transparency, honesty and social responsibility
7
Creative Ville 14 november 2013

8. BLANKE CANVAS
o Eigenheden sector: landschap eenmanszaken
o Continuïteit in dienstverlening
o Schaal maar vooral synergie en kennisuitwisseling
o Winst geen uitgangspunt, wel rentabiliteit en continuïteit
8
Creative Ville 14 november 2013

9. CREATIEPROCES
o Hindernissen:
o subsidiecontext
o kwaliteitsstreven
o concurrentiedruk andere sectoren
o perceptie culture veld & publieke opinie
o Maar ook
o netwerk
o snel merkbekendheid
o klantenwaardering
9
Creative Ville 14 november 2013

10. DE COMPOSITIE
o 10 jaar marktverkenning helpt
o Business plan & bijsturing belangrijke oefeningen
o Rol CultuurInvest
o Innovatie-streven
o Allianties
o Brug kenniseconomie
10
Creative Ville 14 november 2013

11. GOMMEN & OPNIEUW BEGINNEN
o Overschatting snelheid beslissingscycli opdrachtgevers
o Onderschatting traagheid betalingen
o Test in volharding & doorzettingsvermogen
o Procesmatig werken & artistieke profielen
o Samenwerking met onderwijs
o
11
Creative Ville 14 november 2013

12. TOEKOMSTPLANNEN:
NIEUW KUNSTDEPOT
• Brucargo (eind 2014): 7500 m2
• Alliantie Hasenkamp/Mobull: kunststransport & opslag
• IPARC: collectiediensten
• Voor private verzamelaars en publieke collecties
• Lang & korte termijn opslag
• Internationalisatie
12
Creative Ville 14 november 2013

13. TIPS
• Volg passie & kunde
• Zoek gelijkgestemden
• Omring je met competente
• Adviseurs
• Dienstverleners
• Coach(es)
• Pitch
• Financiering
13
Creative Ville 14 november 2013

14. DE WAARHEID en niets dan …..
• Onderken & onderschrijf de waarde van creatief ondernemen
14
Creative Ville 14 november 2013

15. Succes!
leen.gysen@iparc.eu
www.iparc.eu