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Fitness Facilities - 3 Key Challenges
- 2. 3 Major Challenges Facing Fitness Facilities Today
- 4. How Do You Compete ? How to Compete = What You Are Good At + Market Need + Resources “ Confront the Brutal Facts”
- 5. What Are You Good At ? Or Specialization Improves Competitive Effectiveness
- 6. What is the Market Need ? Given resources how can you compete ? Low End & Limited Features High End & Full Features
- 7. Competition is NOT Just Other Facilities
- 8. 2. Recruiting & Developing Quality People
- 9. Finding Quality People Is Getting Harder US Department of Labor Predicts 40% Shortage of Fitness Instructors by 2012
- 10. How Do You Attract & Develop Better People ? with tools like education, expertise, training & systems
- 12. How Can You Drive Sales Without Resources ?
- 13. Do More With Less - How ? Prioritize - Smart Choices
- 14. What is the ROI on This ? cost $6,000 : lifetime 3 years : inspired participants = 0
- 15. Where is the Budget for This ?
- 16. How Can You Overcome These 3 Challenges ? Competition Limited Resources Quality People
- 17. A solution that economically addresses all 3 Experience Oriented Differentiates Targets Specific Groups Proven Retention & Acquisition Customizable Marketing Support Resources Tools & Systems Exceptional Training Career Path Tools & Expertise Competition Limited Resources Quality People