This document discusses how content marketing on platforms like SlideShare can help small businesses increase awareness. It explains that content marketing involves sharing expertise to educate potential customers rather than directly promoting products. Creating content in multiple formats like articles, presentations, and videos allows content to reach wider audiences across different platforms and search engines. Distributing content in different forms increases the "size of the coin" and makes it splash or gain more attention for a business.

1. How slideshare Increases The Size
Of The Coin For A Small Business!
by FitSmallBusiness.com

2. Most businesses share a
common goal! Awareness!

3. We want potential customers to
know who we are and what we do.
There are many ways to obtain this
objective:
•Advertising
•Public Relations
•Content Marketing

4. The more money your business
has to spend the more
advertising you can buy. While
public relations can work for a
small business, many small
businesses are not engaged in
the type of headline grabbing
activities that get attention from
reporters and editors.

5. What Is Content Marketing?
Content marketing is creating and
distributing content that your target
audiences will want to consume (read,
listen to, or watch). Instead of advertising
your product, content marketing is
designed to share your expertise,
knowledge and insights. Content marketing
seeks to educate rather than promote.

6. There are a few basic assumptions
behind content marketing:
1) It is easier to “market” content than a
product.
2) If you are able to connect with
potential clients by providing them
content, your chances of doing business
together increases.

7. Why Content Marketing Is
Great For Your Business
It may be easier for a small business
to create great content than a larger
company. For example, a small
business might have much more
freedom in style (for example, be able
to take a more conversational tone) or
be able to write a more opinionated
article than a larger company.

8. Why does my business create
content in 3 different ways?
The short answer is it’s more efficient! Creating a text article, a
slideshare presentation, and a YouTube video takes about the same
amount of time as writing two different text-only articles. Basically,
you get to use your research and idea development three times,
saving tremendous time.

9. Wait a minute?!
By creating three different versions of the same content
aren’t you reaching the same audiences over and over again,
and not getting any more exposure than had you published
just a text article?

10. NO
Reason 1
Potential clients like to consume
content in different forms. Many people
love slideshare presentations, because
they tend to focus on the main points
with a minimum of superfluous words.
Bottom line, different potential clients
are going to look for different types of
content.

11. NO
Reason 2
You get better distribution and more
chances to be seen by creating
content in multiple forms. By creating
a video, you can appear in the second
largest search engine in the world,
YouTube. By posting a presentation on
slideshare, you get your content
visible on a site that has around
200,000,000 page views per month.

12. NO
Reason 3
Having content in multiple forms can
make your site stickier. On
FitSmallBusiness.com, we like
embedding the slideshare and YouTube
videos on the page.
Click here to see an example.

13. The size of the coin!

14. When my business partner was first discussing why we should use slideshare, he
used the metaphor of a coin in a pond. If you want your content (the coin) to make
a big splash (gain more attention), you need to increase the size of the coin. By
creating slideshares and YouTube videos, you increase the size of the coin.

15. To learn how to be a more successful
entrepreneur visit us at....

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www.FitsmallBusiness.com

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