Ux & ui

1. UX & UI
- Injecting Brand Personality -
Fisher 2015/03

2. UXD
● User experience design (UXD) is the process
of enhancingcustomer satisfaction and
loyalty by improving the usability,ease of
use, and pleasure provided in the
interaction between the customer and the
product

3. UXD (cont.)
● content
● usablility
● UI design

4. Myth of UX
1. UX != UI
2. you = your user
3. user always know what they want
4. UX ends when user leave website/screen

5. Elements of UX
● THE SURFACE - Visual Design / UI
● THE SKELETON - Wire-frame,Interaction patterns, Global navigation ...
● THE STRUCTURE - Information architecture, Defiing content ...
● THE SCOPE - Functionality,Usefulness, Requirements ...
● THE STRATEGY - Business requirements, Defiing user Needs, Goals and
Aspirations ...

6. Steps
● Briefing
ask...until you know it all
● Content Architecture
create hierarchy and flow
● Wireframing
make a plan...

7. Steps (Cont.)
● Prototyping
it shows all the interaction flaws
● UI Design
look & feel - front-end design
● User Testing & Fine Tuning
user centered testing over gut feel

8. Steps (Cont.)
● Analytics Reports
finding patterns in facts & figures
● Winning a SEO fight !

9. Next we’ll talk about UI
Thank you