Join Firstgiving's account management team for an overview of fundraising with Facebook.

1. Fundraising with Facebook A Firstgiving.com premium webinar with Beth Pickard and David Karp June 17, 2009 For sound, use your computer speakers or call 213-286-1201 code 279-342-953

4. Your Facebook presence For sound, use your computer speakers or call 213-286-1201 code 279-342-953 Some staff have accounts, but no official presence 15% We have a page and lots of activity 6% We have a page and some fans or members 34% We have a page for our organization but little activity 19% We have none at all 26%

8. Profiles are for People For sound, use your computer speakers or call 213-286-1201 code 279-342-953

9. Pages are for organizations, businesses, and famous people For sound, use your computer speakers or call 213-286-1201 code 279-342-953

10. Groups are (usually) for organizing people around particular causes or campaigns For sound, use your computer speakers or call 213-286-1201 code 279-342-953

11. People become fans of your organization on your Page For sound, use your computer speakers or call 213-286-1201 code 279-342-953

12. People join groups to become members For sound, use your computer speakers or call 213-286-1201 code 279-342-953

14. Source: Awl, Chapters 9 and 11 For sound, use your computer speakers or call 213-286-1201 code 279-342-953 Page Group Best for vertical communication (one-way) Best for horizontal communication (between group members) Unlimited direct messages to fans through Facebook Limited direct messaging (5000 max) to members through Facebook Can be customized with applications Cannot be customized with applications Administrators have access to statistics and traffic on page No access to statistics and traffic

15. So you want to raise money with Facebook. . . For sound, use your computer speakers or call 213-286-1201 code 279-342-953

17. Becoming a fan is easy. . . For sound, use your computer speakers or call 213-286-1201 code 279-342-953

18. Create excitement For sound, use your computer speakers or call 213-286-1201 code 279-342-953

20. Nicholas Kristof: a master community builder For sound, use your computer speakers or call 213-286-1201 code 279-342-953

23. Facebook community mobilization: For sound, use your computer speakers or call 213-286-1201 code 279-342-953

24. Fans join the campaign For sound, use your computer speakers or call 213-286-1201 code 279-342-953

27. Facebook fundraising applications For sound, use your computer speakers or call 213-286-1201 code 279-342-953 Causes Firstgiving Overview Causes is for nonprofits and people. It enables anyone to promote their cause for free and raise money through existing social connections. Firstgiving’s Fundraising application is for people. It lets you add a mini-version of your personal fundraising page to your Facebook profile Pros Free, easy to set up, deeply integrated with Facebook Free, easy to set up, can be used for any US nonprofit, specifically for fundraising Cons Transaction fee on donations, not a particularly effective fundraising tool Transaction fee on donations, need a Firstgiving fundraising page to use it Best for Quick awareness building, networking Fundraising (individual users) Getting the word out about fundraising efforts Integrating with other fundraising efforts URL http:// apps.facebook.com / causes / http:// apps.facebook.com/ firstgiving /

29. http:// apps.facebook.com/firstgiving For sound, use your computer speakers or call 213-286-1201 code 279-342-953

30. Enter your page URL & add to profile For sound, use your computer speakers or call 213-286-1201 code 279-342-953

31. Invite your friends to donate For sound, use your computer speakers or call 213-286-1201 code 279-342-953

32. Add a personal message & send For sound, use your computer speakers or call 213-286-1201 code 279-342-953

33. How much time should I spend on this? For sound, use your computer speakers or call 213-286-1201 code 279-342-953

36. And now, a minute about Firstgiving For sound, use your computer speakers or call 213-286-1201 code 279-342-953

37. is the leading social platform for fundraising for any nonprofit cause

39. 1,820,180 $97,717,775 for 25,881 * As of June 2, 2009 nonprofit organizations people have helped raise using firstgiving

41. For sound, use your computer speakers or call 213-286-1201 code 279-342-953 Ask your questions using the question tool in the toolbar and we’ll answer as many as we can live Slides are posted now on the Firstgiving Facebook Fan page www.facebook.com/pages/Firstgiving/90971984273 we’ll add recording, Q&A, etc. in a few days Next webinar: Grassroots fundraising & community organizing, July 22 Get in touch: (617) 591-2121 or [email_address] Thank you and Q&A