At Finpro's seminar on May 4, Krista Huhtala-Jenks from the Ministry of Transport and Communications spoke about how the government is supporting Finland's leading position in Mobility as a Service concept.

1. What’s up?
MaaS & ITS seminar, Finpro,
4.5.2016
Krista Huhtala-Jenks
@KristaHJwork

2. Transport and communications networks
The Finnish Transport Code
Better and
more flexible
services
Utilisation and
regulation
of data
Lighter regulation
and market
access
MaaS operators,
applications, ride
dispatching etc.
SERVICES
Enabling digital services:
programming interfaces, open data, data
interoperability
DATA

3. Growth & New Services
From specific market and transport mode
regulation to ensuring quality of services.
Customer-orientated approach
Wider and easier-to-use selection of services.

4. Cutting red tape
Low barrier market access and removal of national
restrictions.
Less obligations for all stakeholders: From 170 to 73
provisions.
Non-professional operations possible without a
licence - turnover limit of max. €10,000 in a 12-
month period.

5. Open data and interoperable ticketing
Open data (e.g. routes, timetables, stops, price)
Single ticket for the entire travel chain (train, bus, on-demand,
car share) by third parties
Public procurement only for interoperable (id-based) online ticket
and payment systems
 Easier to develop, use and sell door-to-door and interoperable
mobility services
 Seamless international travel chains
5

6. Automation and robotisation:
innovation and new business models
• A plan to promote intelligent transport services on land,
in water and in the air, published 9/2015
• Automation and robotics guidelines, 5/2016
• Providing an enabling regulatory framework
• One of the most liberal regulations in the world
• Creation and support of multi-professional intelligent transport testing
ecosystems
• Project Aurora in the Fell-Lapland region
• Building a globally unique information-based infrastructure for
intelligent automated transport
• Testing already on-going in project nordicway.

7. MyData 2016 will gather over 1000 researchers, engineers, businesses, startups,
government officials, and civil society activists from all over the world in Helsinki to discuss
the future of the personal data economy - from a variety of perspectives.
EARLY BIRD REGISTRATION!
PARTNERSHIP OPPORTUNITIES
CALL FOR SESSIONS CALL FOR ABSTRACTS
mydata2016.org