Raisio is a Finnish company that developed Benecol, a plant stanol ester that lowers cholesterol. In the 1990s, Raisio pioneered this innovation to improve public health. Benecol is now sold in over 30 countries globally through licensing partners. In Korea, Lotte is the license partner for Benecol and launched products in 2015. With high cholesterol rates in Korea, Benecol provides a solution and business opportunity. Raisio will continue innovating to increase awareness of heart health issues and solutions.

1. Lowering cholesterol with
Benecol innovations in Korea
Olavi Erkinjuntti
Director of Benecol Licensing Business
Seoul, May 2016

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Contents
Introduction to Raisio
Benecol® innovations: past and future
Lotte as Benecol license partner in Korea

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(1) Introduction to Raisio
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Raisio Group is based in a city called Raisio in Finland
Raisio has its origins in a grain mill founded 1939
Raisio is a financially strong company with a solid
balance sheet
A Public Company with shares listed on NASDAQ
OMX Helsinki Ltd since 1989
Turnover over 521 million EUR in 2015
Personnel 1,800 of which 1/5 in Finland
Main products are plant-based foods, value-added
feeds, and the Benecol® brand (Plant stanol ester)
Operations in 13 countries and business activities all
over the world

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(2) Benecol innovations: past & future
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6. In early 1990s Raisio engaged in the
pioneering project to improve
National Health
High cholesterol was recognized as one of
the main risk factors for heart disease
Motivation from North Karelia project
Lead by researcher Ingmar Wester at Raisio,
an expert team was assembled to create the
first foods that could actively lower
cholesterol
Although it was already known that plant
sterols could lower cholesterol, there were
no good ways to incorporate it in food
Ingmar Wester,
Inventor of Benecol®, the unique
cholesterol lowering foods

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Plant stanol ester
invented by Raisio
Launched in Finland
by Raisio
140 products,
~30 countries
Profitable
2,45 bn€
category
1989 1995 2016
Raisio and the Benecol brand have over 20 years of
experience in marketing cholesterol lowering foods.
Source: Benecol ahead of Unilever Pro-activ with bone-heart claims?, Nutra Ingredients, 2014
Raisio’s innovation led to a new
functional food category
....Benecol_animation_forHCPs_QT_15Mbps_HD.mov

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BENECOL® - PROVEN TO LOWER CHOLESTEROL
Tasty and effective
Benecol products
provide fast results and
keep cholesterol at lower
level with daily use.

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New Benecol innovations continuously
enter the global markets

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(3) Lotte as Benecol license partner in Korea

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Benecol products are sold globally
FINLAND 1995 | UNITED KINGDOM 1999 | IRELAND 1999 | BELGIUM 1999 | LUXEMBOURG 1999 |
UNITED STATES 1999 | POLAND 2002 | UNITED ARAB EMIRATES 2002 | SPAIN 2003 | PORTUGAL 2003 |
SWITZERLAND 2003 | GERMANY 2004 | GREECE 2004 | CHILE 2004 | CYPROS 2007| ICELAND 2004 | MALTA 2006 | ECUADOR 2007
| INDONESIA 2008 | THAILAND 2009 | COLOMBIA 2009 | ROMANIA 2010 | LAOS 2011 | HONG KONG 2013 | THE PHILIPPINES 2013 |
BRAZIL 2014 | SOUTH-KOREA 2015 | CHINA 2015
http://www.benecol.co.kr/

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43%
22
million
people
World Health Organization, Noncommunicable diseases country profiles 2011
Korea
Public health
concern &
business
opportunity

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Benecol® in Korea
Plant stanol ester has been
approved by KFDA
Lotte launched Benecol
products in Korea Q1/2015
Foods & supplements
available

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Future innovations
Continuous innovation: solutions & products
Public health & consumption trends
Improving Korean public awareness of cholesterol, heart
disease and solutions to them will be a journey for years ahead

15. Thank you!