Mais conteúdo relacionado Semelhante a Finpro be inspired Ideo (20) Mais de Business Finland (20) Finpro be inspired Ideo8. We design with a
holistic approach
Desirability
Viability Feasibility
16. The service
industry is 70%
of our economy*
* Services as % GDP in 2010:
– Finland 68.1%
– EU 72.9%
25. We have 3 big themes
to share with you today:
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27. 1 Increased complexity
36. 1 Have a clear purpose
In the service of what?
37. 2 Create a hero service
Not all interactions should be created equal
38. 3 Make channels complementary
Optimise each one against their unique strengths
39. So, how might you cut
through complexity?
1. Have a clear purpose
2. Create a hero service
3. Make channels complementary
52. 1 Celebrate the amateur
Capitalise on trends towards collaborative consumption
53. 2 Create the theatre not the play
Let the customer take control, know when to get out of the way
54. 3 Experiment with your consumers
R&D versus transactions
55. So, how might you
embrace this shift
in power?
1. Celebrate the amateur
2. Create the theatre not the play
3. Experiment with your consumers
56. 3 Data explosion
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57. People leave a trail of
data whenever they
interact with services 1
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59. The technology
people carry around is
packed with sensors 1
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61. The data people
generate is a window
into their behaviour 1
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63. So, what does this
mean for your service?
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64. 1 Contextualise data
Help consumers understand and compare services
65. 2 Make it sticky
Use gaming behaviour to drive engagement
66. 3 Leave space for serendipity
Find opportunities for new services in data
67. So, how might you
design for the data
explosion?
1. Contextualise data
2. Make it sticky
3. Leave space for serendipity
69. Design inspiration
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Increased Shifting Data
complexity power explosion
1. have a clear purpose 1. celebrate the amateur 1. contextualise data
2.create a hero service 2.create the theatre 2.make it sticky
not the play
3. optimise your 3. leave space
channels 3. experiment with for serendipity
your consumers