Eevia

1. DEFEND YOUR
HEALTH WITH 100%
ORGANIC NUTRIENTS
FROM THE ARCTIC
MAY 2016
HARRI LATVA-MÂENPÂÂ
Business Development, EEVIA OY

2. PROBLEM
Maintain health in modern societies
HEALTH CHALLENGES
Inflammations
Oxidation risks
Heart conditions
Energy, fatigue
Aging and degeneration

3. PROBLEM
On a global basis

4. BOTANICAL SUPPLEMENTS
AND ORGANIC PERCEIVED AS
TRUSTWORTHY
Consumers have:
INCREASING
MISTRUST
due to false claims,
unknown ingredients and
origins, and confusing
labels.
DEMAND FOR CLEAN
LABELS
0
5 000
10 000
15 000
20 000
25 000
30 000
35 000
40 000
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
HERBAL DIETARY SUPPLEMENTS
Retail market value (million EUR)
Asia Pacific Australasia
Eastern Europe Latin America
Middle East and Africa North America
Western Europe
PROBLEM
Consumer trust

5. Health and wellbeing is increasingly in focus. Interest in real
pure, natural organic products is a global mega trend.
OPPORTUNITY
Global mega trends

6. DEMAND FOR:
FREE-FROM,
ETHICALLY PRODUCED
VEGETARIAN/VEGAN
General all-natural claims
are no longer satisfying the
consumer.
Source: Mintel GNPD
0
5 000
10 000
15 000
20 000
25 000
2011 2012 2013 2014 2015
Numberofproductvariants
GLOBAL PRODUCT LAUNCHES/
ORGANIC CERTIFIED PRODUCTS
OPPORTUNITY
Organic is growing fast

7. Eevia utilizing plant metabolites in producing health ingredients
based on local and natural raw materials in short value chain
VALUE PROPOSITION
Arctic organic products from Finland
Arctic climate conditions in the Arctic make plants develop high
levels of secondary metabolites -> potent bioactives
30% of organically certified forest in the world are Finland
98% of forest in Lapland (above Artic circle) are certified organic

8. ENABLING AN EASY CHOICE FOR CONSUMERS
AUTHENTICITY AND UTTERMOST PURITY GUARANTEED
VALUE PROPOSITION
Euroleaf Organic certification

9. Organic certification plus
Arctic origin make a plant-
based supplement that:
STAND OUT
in the crowded market.
MAKES CONSUMERS
FEEL GOOD
not guilty, about the products
they consume.
Only
10 %
…of all launched
supplements are
organic today.
OPPORTUNITY
Differentiate and stand out

10. VALUE PROPOSITION
HIGH QUALITY – AFFORDABLE PRICING

11. Eevia’s
ORGANIC PINE BARK DRINK
containing oligomeric proanthocyanins is an
ATTRACTIVE NOVELTY
for first movers.
As well as other berry, wood and herbal
ingredients from the Arctic.
VALUE PROPOSITION
OPPORTUNITIES ALSO IN SUPERFOOD

12. COMPANY STATUS
Eevia company overview
• Established June 2013
• 16 employees in Finland and 3
employees in Norway
• Two factories; Ingredients and
consumer products.
• Turnover 2015: MEUR 0,4
Turnover 2016: MEUR 2,2 (Est)
• Profit 2015: - MEUR 0,4
Profit 2016: - MEUR 0,2
• Total balance sheet per
31.12.2015 MEUR 1,6 mill
• Eevia OY owned by Stein Ulve
and Håkon Volden
Headquarter, Seinajoki - Finland
Production facility, Kauhajoki - Finland
FACTS
Raw material area
Norway base in Tromsø - Norway
Norwegian – Finnish life science company

13. FOR MORE INFORMATION
Harri Latva Mäenpää
Tel. +358 20 734 2662