3. We are Certified by
Jean
Charles
Salvin
[TH]
&
Arnaud
Belhamou
[SG]
-‐2013
Head Office www.FYWinTheWorld.com
[Singapore]
Thailand Branch: www.youtube.com/FYWinBangkok
4. •
•
•
•
•
•
Let’s catch-up on Market Trends
Video Marketing… What is this?
Your Audience? Your Message?
Diffusion & Broadcasting
Case Study
Rates Bracket
Summary
6. Share of Total Online Minute
Singapore
Malaysia
58.4%
41.6%
65.0%
35.0%
Philippines
71.0%
29.0%
Indonesia
71.4%
28.6%
Vietnam
78.6%
77.5%
Age 35 and Older
21.4%
Thailand
Under 35
22.5%
*source: comScore - 2012
Demography & Time Spent
(*Thailand online video watching)
8. Delivering a Message
• Newsletter (eDM) - Max Return 2/2.5%
ü e.g. 4000 emails à only 80-100 reached
• Magazine - Max Return 1.5/2%
ü e.g. 30,000 prints à 300/600 reached
• Blog Banner - Max Return 0.2/0.5%
ü e.g. 100,000 unique visitors à 200/500 reached
• Video Marketing - Max Return 12/14%
ü e.g. 100,000 targeted (*keyword + profiling) à 12/14,000 reached
Strategic Benefits of Video
13. “LinkedIn’s Sponsored Updates
are the perfect marriage between
its professional audience and our
promotional content. This tool
doesn’t just deliver leads – it
brings us quality prospects in our
target business-to-business
market, at a cost per lead that
makes sense for our business.”
- Mike Volpe – CMO @ HubSpot | Aug ‘13
LinkedIn Sponsored Ads
14. With Promoted Posts, page
owners pay a flat rate to
reach a given number of
users. For Sponsored
Stories, Page Post Ads and
other Facebook ad types,
advertisers pay per
impression or per click.
- Brittany Darwell, InsideFacebook.com | Apr ‘13
FaceBook Promoted Posts
15. 2,800
CLIC
KS
TH
ROUGH
FA
CEBOOK
E
3,000,000
PEOPL
TARGETED
ACCURATE
FACEBOO
K
PROFILING
(Age-‐Music-‐Smartph
ones
brand)
Case Study | LUSH – 11kViews
TOTAL
COST
1300THB
0,25
THB
PER
CLICK
17. • Services
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–
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Motion Graphics
Logo Animation
Live Shooting (Canon 5d Mark III, RedONE)
B2C Broadcasting (Youtube/Google Ads & Facebook Ads)
B2B Broadcasting (LinkedIn Ads & Google Ads)
YouTube Channel Skin
Youtube Channel Content Creator
Video SEO (Google.com)
Services (Bangkok & Thailand)
18. ü Optimization/Refreshment of Online Visibility
ü National Brand Development Awareness
ü Services’ Professionalism & Quality Perception
Improvement
ü Conversion Rate Optimization Improvement – Reduce
Website Bouncing
ü Social Media Conversation Optimization
ü Revitalization of the Image Branding
Ø Direct Leads Requests!
OVM | ROI
*OVM = Online Video Marketing
**ROI = Return On Investment