Delivered at the Berlin Affiliate Conference 2015 on October 24th, 2015.

1. SEO & the future of search
#BAC2105

2. Fili Wiese
SEO Consultant
Former Google Support Engineer
Former Google Search Quality Analyst
SearchBrothers.com
Former Googlers for Your SEO

3. User Experience Marketing
- the ultimate search ranking strategy

4. Focus on Users

5. Be Multi-Platform

6. Be Fast

7. Support Bots

8. Progressive Enhancement
"Progressive enhancement uses web
technologies in a layered fashion that
allows everyone to access the basic
content and functionality of a web page,
using any browser or Internet connection,
while also providing an enhanced version
of the page to those with more advanced
browser software or greater bandwidth."

9. Progressive Enhancement

10. Progressive Enhancement
http://adaptivewebdesign.info/

11. Progressive Enhancement
https://developers.google.com/structured-data/

12. Progressive Enhancement
https://developers.google.com/schemas/now/cards

13. User Experience Marketing
- How about Content?

14. Solve User's Problems

15. Don't Spam

16. Unique Sales Proposition

17. Manage User Expectations

18. Exceed Expectations

19. User Experience Marketing
- How about Links?

20. Always Be Linking

21. Since 1989...
http://www.w3.org/History/1989/proposal.html

22. Ignore PageRank

23. Convertible Traffic Links

24. SearchBrothers.com
Former Googlers for Your SEO