Marketing for Yoga Teachers: Basic Social Media

Social Media Basics
the easy way
Empowering yoga anywhere

• 14 years of digital marketing experience
• We believe in the power of yoga.
• The industry is maturing fast.
• Competition is growing.
• There are a lot of opportunities out there!
• Hey, it’s FREE.
WHY LISTEN?

1. Why bother with Social Media
2. Creating goals and objectives
3. How to use each social platform
AGENDA

AGENDA

BE FOUND DANCING WHEN PEOPLE
ARRIVE TO THE PARTY
Keep in touch with your community
Generate curiosity from new people
Brand yourself with the right content

STATS THAT MATTER
The worldwide population is 7.6 billion
The internet has 3.5 billion users
3.03 billion are active social media users

REACH THAT MATTERS
Internet users have an average of 7.6
social media accounts.
There is a new social media user every
15 seconds.

FORMATS THAT MATTER
Facebook has 8 billion daily video views from 500 million users
76% of Facebook users check it every day
60% of Google’s searches come from mobile devices
Snapchat reaches 41% of 18 to 34-year-olds in the US
Pinterest drives 25% of all retail website referral traffic

2. Creating goals and objectives
AGENDA

KNOW YOUR STRENGHTS
Do you write well?
Do you like to inspire people with words? Pictures? Drawings?
Do you love to take pictures and use your image to help others?
Do you like answering questions and creating educational content?

KNOW YOUR HABITS
Create a routine that is compatible with your life
Create a plan that is feasible and won’t frustrate you
Create a vision that will bring you pleasure

CREATING GOALS
Have one goal at the time, to allow for focus
Your goals must be compatible with your business phase
Create goals that are executable
Have a budget and invest in your goals

GOALS EXAMPLES
LEAD GENERATION: Generate 40 leads this month
NEW USERS: Bring 3 new students to my classes weekly
REVENUE INCREASE: Increase my revenue by 15% this trimestre
POTENTIALIZING EXPOSURE: Create 1 additional event monthly

BE AUTHENTICALLY YOU
Create your space and your
community for the people that
matter to you.
Be unique, embrace your
weirdness and the right people
will appreciate and follow.

Seth Godin, Tribes
“Great leaders don’t
water down their
message in order to
make the tribe a bit
bigger. Instead, they
realize that a motivated,
connected tribe in the
midst of a a movement is
far more powerful than a
larger group could ever
be.”

YOUR SOCIAL MEDIA MIX
Educational content:
valuable, interesting, non-commercial stuff
Promotional content:
information about your offerings
Personal content:
your uniqueness, your life and your journey

a good picture is worth a thousand likes
INSTAGRAM
• Plan how you want your photo gallery to look like – create an
overall theme
• Plan a week worth a content at the time
• Create posts on desktop for better quality
• Use additional photo editing apps (photoshop express, aviary,
etc)
• Short, clear bio and picture/video caption
• Tag and mention other instagrammers in your community
• Create authentic interaction with users
• Test your hashtags, but use only 5 at the time

@annmarieyoga
@nude_yogagirl
@meg.yogi.in.progress

video is the new routine
YOUTUBE
• Create an eye-catching thumbnail
• Use a good title with keywords
• Describe your videos carefully and wisely
• Have a call to action on your videos
• Point one video to the next to create a content flow
• Use the branding options for channels
• Collaborate with others to create content

zero degree of separation
FACEBOOK
• Create a business profile
• Use high quality pictures for your profile
• Promote your content to generate more reach
• Use the Call to Action options
• Create engagement through simple contests

the modern vision board
PINTEREST
• Get the right size pictures (735X1100) - vertical
• Keep your boards organized
• Create shareable and savable content (pins)
• Mix an amazing picture with text
• Write keyword rich descriptions
• Use links in the description

where business people go for virtual coffee
LINKEDIN
• Have a great profile picture (not a selfie)
• Create a headline that is more than a job title
• Endorse and ask for endorsements
• Share expert content
• Use industry keywords

• Have a great profile picture (not a selfie)
• Create a headline that is more than a job title
• Endorse and ask for endorsements
• Share expert content
• Use industry keywords

the world is watching
LIVE
INSTASTORIES / SNAPCHAT / FACEBOOK
• Be even more authentic and personable
• Be effortless and simple
• Think about daily stories in a cohesive way (episodes)
• Use Location Tags to add local viewers
• Use Instagram Live to comment and interact with viewers
• Cover events in your community
• Do Q&A and behing the scenes

SUMMARY
Marketing is on social media is all about STORY TELLING. If you are
not clear on your story, it’s almost impossible to be successful.
Pick the story you want to tell people, break it down into little chapters
and then, pick the right channels to tell it. Don’t get stuck in the format
at first.
Marketing uses social media to attain goals, but social media itself is
not a goal.

A community driven
platform to empower
yogis.

• Find a yoga teacher
based on class, time,
location
• Rate a yoga teacher
• Save a spot in a class
CURRENT DISCOVERY
FUNCTIONALITIES

CONNECTING PEOPLE THROUGH YOGA,
BUILDING LIFE CHANGING EXPERIENCES.

Marketing for Yoga Teachers: Basic Social Media

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