If given the chance, what would you ask 3,000 Walmart grocery-shoppers? Field Agent gave Walmart suppliers this opportunity. Take a look at the suppliers’ questions, and see how loyal Walmart shoppers responded.

1. 1
7 Questions from
Walmart Suppliers
Q&A:

2. MEET THE SAMPLE
N = 3,030 Walmart grocery-shoppers
SURVEY DURATION:
44 hours, 51 minutes | 3/11/19 - 3/13/19
GENDER
Women
Men
72%
28%
RACE
Caucasian or some combo
African American or some combo
Hispanic or some combo
Other
78%
9%
7%
8%
AGE
18-24
25-34
35-44
45-54
55-64
65+
3%
25%
36%
22%
11%
2%
< $35,000
$35,000 to $49,999
$50,000 to $74,999
$75,000 to $99,999
$100,000+
26%
19%
23%
15%
17%
HOUSEHOLD INCOME
SURVEY LOCATIONS
HOW DO YOU SHOP FOR GROCERIES AT WALMART?
In-store (not online/in-app)
Online/in-app for curbside pickup
Online/in-app for in-store pickup
Online/in-app for package delivery
Online/in-app for “fresh,” in-town delivery
96%
29%
26%
7%
6%
2

3. 3
Of your total grocery purchases from Walmart,
how many are completed online for in-store/
curbside pickup?
1-30%
> 50%
> 90% 4%
23%
61%
n = 1,205 Walmart grocery-pickup users
3

4. 4
More
Neutral
Less 38%
44%
18%
n = 1,205 Walmart grocery-pickup users
Since using Walmart grocery pickup, are you making more, less, or
about the same number of in-store shopping trips to Walmart?
Note: 25% said just “a little less”

5. 5
No more than 10%
Between 11-50%
Between 51-90%
More than 90% 10%
41%
36%
13%
On your “stock-up” shopping trips, what %
of meals do you know you’ll be preparing
prior to arriving in-store at Walmart?
N = 2,918 Walmart grocery shoppers who make “stock-up” trips

6. 6
Price
Convenience
Nutritional info/dietary needs
Brand name/loyalty
Avail. online for pickup/delivery
In-store displays/signs
Environmental/social impact 4%
6%
17%
20%
21%
52%
78%
Among PICKUP users, online availability (35%) is the 3rd most influential factor
Combined %: #1 & #2 Ranks
Rank 7 factors by how influential they are over your in-store grocery
purchases at Walmart
N = 3,030 Walmart grocery shoppers

7. 7
Product displays
Coupons (on package or from dispenser)
Shelf signs (i.e., "shelftalkers")
Product demos 13%
14%
28%
30%
What type of marketing best captures
your attention when shopping in-store
for groceries at Walmart?
N = 3,030 Walmart grocery shoppers

8. 8
What 3 things are most responsible for you
trying new grocery products when shopping at
Walmart?
Price promotions
Coupons
Product demos
Special displays/endcaps
Convenient placement 14%
18%
25%
39%
41%
N = 3,030
8

9. 9
Excellent
Very good
Good
Fair
Poor 8%
27%
40%
18%
6%
How would you rate the organic grocery
selection at Walmart?
n = 2,433 Walmart grocery shoppers who felt they could answer the
question knowledgeably
Shopper Quote

10. Field Agent Blog:
Endcaps & Insights
blog.fieldagent.net
Your go-to source for insights on
the ever-changing world of retail