The document provides tips for building a sense of community, including making the community more exclusive, giving members immediate recognition, creating offline subgroups, celebrating small victories, identifying a common opponent, and leveraging members' unique assets.

1. How to build
A Sense of Community
Richard Millington
@RichMillington
5 Relatively Simple Ideas For Bonding Any Group Together
FeverBee.com

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1) Make the group exclusive

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Mensa
2%
110,000

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Triple Nine
0.1%
1,225
Mensa
2%
110,000

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Mensa
2%
110,000
Triple Nine
0.1%
1,225
Prometheus
0.003%
120

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THE TERA SOCIETY
205 IQ
0.000000000001%

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THE TERA SOCIETY
205 IQ
0.000000000001%
0 MEMBERS!

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APPLE HAS A TOP 100

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WORKS ONLINE TOO!

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DEMOGRAPHICS HABITS PSYCHOGRAPHICS

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DEMOGRAPHICS HABITS PSYCHOGRAPHICS
PICK 2 QUALIFIERS

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CREATE AN INSIDER CROWD

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ACTION STEPS
1) Close the community and create a 2-qualifier criteria
for new members (or insider group)
2) Turn the registration form into an application form
3) Remove members that aren’t participating
4) Use the association framework for resources

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2) Give members an ego hit within 15 minutes

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How many members don’t make a
second contribution ?

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40% - 90%

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1) Speed
2) Ask a good question
3) Impact

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1) Speed
2) Ask a good question
3) Impact

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0"
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5" 10" 15" 20" 25" 30" 35" 40" 45" 50" 55" 60" 65" 70" 75" 80" 85" 90" 95" 100" 105" 110" 115" 120" 125" 130"
%"members"who"make"a"second"contribu3on"
Response to initial post by hours

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30#
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5# 15# 25# 35# 45# 55# 65# 75# 85# 95# 105# 115# 125# 135# 145# 155# 165# 175# 185# 195# 205# 215# 225# 235# 245# 255# 265# 275# 285# 295#
%"members"who"make"a"second"contribu3on"
Response to initial post by minutes

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30#
40#
50#
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5# 15# 25# 35# 45# 55# 65# 75# 85# 95# 105# 115# 125# 135# 145# 155# 165# 175# 185# 195# 205# 215# 225# 235# 245# 255# 265# 275# 285# 295#
%"members"who"make"a"second"contribu3on"
Big difference!
Response to initial post by minutes

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Respond within
15 minutes

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1) Speed
2) Ask a good question
3) Impact

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1) Why do you think that?
2) Have you also found …. ?
3) People interested in {x} might agree…
4) Reveal something personal
5) Don’t solve the problem*

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1) Speed
2) Ask a good question
3) Impact

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Prick the ego

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ACTION STEPS
1) Respond quickly
2) Respond with a question
3) Demonstrate impact
4) Set up a notification system w/ volunteers

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Create off-platform sub-groups
3)

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Off-community group

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ACTION STEPS
1) Initiate collaboration challenges for members
2) Create an off-platform sub-group for each challenge
3) Make introductions by age/location/profession

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Defeat an enemy4)

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Read Saul Alinsky (in private)

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Identify the enemy

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Identify the enemy…you can beat

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1) Have what you want
2) Stop you getting what you want
3) Have attacked or threatened you in some way
4) Pre-existing bias
5) Most similar to you
6) Most different from you
The best enemies…

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Identify an enemy - you can beat

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Identify an enemy - you can beat

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Identify an enemy - you can beat

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Identify an enemy - you can beat

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Use in-group / out-group language

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Create a sense of momentum

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Use tactics your side enjoys

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ACTION STEPS
1) Identify a relevant enemy
2) Use in-group / out-group language to construct narrative
3) Create the impression of momentum
4) Use tactics that are effective and fun
5) Only fight battles you can win

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Embrace ABCD
5)

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Embrace ABCD
5) (asset-based community development)

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ASK YOUR AUDIENCE ABOUT
EXPERIENCE AND EXPERTISE

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What can you offer this community?
What have you done?
What can you do well?
What do you own/have?
Possible questions to ask new members

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CREATE OPPORTUNITIES
FOR PEOPLE TO BE UNQIUE

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ACTION STEPS
1) Ask members about unique assets 3 days post registration
2) Find/label contributions that make members unique
3) Assign members to areas to contribute their assets

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SUMMARY
1) Make the community more exclusive
2) Give members an immediate ego-hit
3) Create sub-groups off the platform
4) Write tiny victories to celebrate
5) Have a fight
6) Ask members about their assets - and use them

72. FeverBee Community Consultancy @RichMillington
SUMMARY
1) Make the community more exclusive
2) Give members an immediate ego-hit
3) Create sub-groups off the platform
4) Write tiny victories to celebrate
5) Have a fight
6) Ask members about their assets - and use them

73. FeverBee Community Consultancy @RichMillington
SUMMARY
1) Make the community more exclusive
2) Give members an immediate ego-hit
3) Create sub-groups off the platform
4) Write tiny victories to celebrate
5) Have a fight
6) Ask members about their assets - and use them

74. FeverBee Community Consultancy @RichMillington
SUMMARY
1) Make the community more exclusive
2) Give members an immediate ego-hit
3) Create sub-groups off the platform
4) Write tiny victories to celebrate
5) Have a fight
6) Ask members about their assets - and use them

75. FeverBee Community Consultancy @RichMillington
SUMMARY
1) Make the community more exclusive
2) Give members an immediate ego-hit
3) Create sub-groups off the platform
4) Write tiny victories to celebrate
5) Have a fight
6) Ask members about their assets - and use them

76. FeverBee Community Consultancy @RichMillington
SUMMARY
1) Make the community more exclusive
2) Give members an immediate ego-hit
3) Create sub-groups off the platform
4) Write tiny victories to celebrate
5) Have a fight
6) Ask members about their assets - and use them

77. FeverBee Community Consultancy @RichMillington
SUMMARY
1) Make the community more exclusive
2) Give members an immediate ego-hit
3) Create sub-groups off the platform
4) Write tiny victories to celebrate
5) Have a fight
6) Ask members about their assets - and use them

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CONTACT
http://www.feverbee.com
Twitter: @RichMillington
richard@feverbee.com
Website:
e-mail: