This document outlines priorities for different digital channels, with website given the highest priority of 1, followed by email as priority 2, social web as priority 3, and all other efforts as the lowest priority of 4. It also notes that mature online communities usually receive 70-80% of traffic from search engines.

10. website
priority 1
email
priority 2
everything
else
priority 4
social
web
priority 3
mature public communities
typically get 70-80% of
traffic from search

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16. 
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19. 
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