The document discusses how to create a thriving online community for a business. It notes that most online communities fail because they are not started for the right reasons like extreme loyalty and new sources of revenue. It recommends integrating any online community with a company's products, promotions, and prices. The key is to think like an amateur by finding a strong interest or passion, using simple technology, starting small, and growing over time by writing about the community and starting interesting discussions to build relationships.

1. Online Communities How to create a thriving online community for your business Richard Millington Richard@feverbee.com www.feverbee.com

2. $4m

3. Most Online Communities

4. Most Online Communities FAIL!

6. FAIL!

8. FAIL!

10. FAIL!

11. Join me at “The Yard”

12. “The Coca-Cola Company is redefining the relationship between consumers and their sparkling beverages with the launch of the Sprite Yard, a real-time digital “on-the-go” community that provides social connections and downloadable content via their mobile phone anytime, anywhere.”

13. “The Coca-Cola Company is redefining the relationship between consumers and their sparkling beverages with the launch of the Sprite Yard, a real-time digital “on-the-go” community that provides social connections and downloadable content via their mobile phone anytime, anywhere.” FAIL!

14. Why do most online communities fail?

15. Be realistic

17. SEO

18. Sales & PR

20. Extreme Loyalty

21. Great ideas

22. New sources of revenue

23. Recruitment

25. Sales leads

26. Integration

27. You can’t “bolt-on” a community

28. Integrate your products, promotion and price

29. Only start a community if you want the benefits a community can offer AND can integrate the community with your organization

30. “That’s great. But how do you actually do it?”

31. There’s a secret…

32. Think like an amateur

33. stronginterest Look for a

34. Passion

35. Use simpletechnology

36. Start small

37. Grow big

38. Writeabout the community

39. Startinterestingdiscussions

40. Build relationships

41. The future of online communities

42. The future of online communities

44. Thank you!

45. Thank you! (Applause)

46. Questions?