Fashion & Design Channel (Live iDTV) - Lifestyle and ecommerce TV - 1 fashion serial and 4 fashion shows

1. Achieve 51.232 hits a day and 18.7m hits a year per area
producing 1 ongoing serial and 4 themed shows per week
processing 491 purchases and bookings per day and location
integrating lifestyle and ecommerce TV channels
Internet TV
A tour of business plan features

2. (Content shown is figurative)
Live Webcasting
eL ePay eB

3. Chatting Room
eL ePay eB

4. Video on Demand
eL ePay eB

5. (Content shown is figurative)
eL ePay eB
Integrated Applications:

6. lifestyle and ecommerce TV channels
Innovation in ecommerce and media

7. reality shows and direct online sales
Media productions supporting ecommerce

10. Functions and Features

11. Functions and Features

12. Functions and Features

13. Functions and Features

14. Functions and Features

15. Functions and Features

16. Features

17. Channel Users-viewers, Content and Locations
3m to 15m users
Worldwide
1m to 6m users in
Asia & Africa
1.8m to 8m users in
Europe & America
200.000 to 1m users in
UK & Spain

18. Channel Users-viewers
Occupation students and professionals
User level social media and internet savvy
Access from home, mobile phones and work
Activity use entertainment and marketing
User type consumers and businesses

19. Channel Content
Live Shows and Events
Live Fashion and Designers
Live Users and Social Media
Live Club and Social Games

20. Channel Content
In-house programmed feeding system.
Users content, video and home media productions.
Business customers content and media productions.
Fashion and design low-cost media productions.

21. Channel Content
In-house programmed feeding system:
Video/Live feeding and RSS from sites, channels,
youtube, etc.
Users shared content:
Content, video and home-made media productions.
(In-house and users home production)

22. Channel Content
Business customers low-cost media productions:
 In-house marketing productions.
 Live events streaming.
 Real-time shows production.
Live iDTV low-cost media productions:
 PR and publicity for business customers.
 Live events streaming and video shows.
 Ongoing serial programs and shows.
 Realityshows focused on lifestyle activities.
(Reality shows focused on lifestyle and business activities)

23. Live serials and shows worldwide, mainly promoting brands
Live shows from fashion gurus
Live shows from best designers
Live fashion weeks worldwide
Live shows at best showrooms

24. Live serials and shows worldwide, mainly promoting brands
Live shows from fashion gurus
Show Description:
A portrait of differentiated fashion trends presented by
fashion gurus (models, designers, journalists, etc). Going
through the time to the present, profiling trends origin,
formation, scope, impact, influence and contribution.

25. Live serials and shows worldwide, mainly promoting brands
Live shows from best designers
Show Description:
Profiling of designers (established and new ones) focusing on
different styles and regions. A view of fashion designers in the
world from vintage to nowadays by episodes including catwalks
promoting new designers, models, fashion professionals and
firms (partnering agencies and freelancers).

26. Live serials and shows worldwide, mainly promoting brands
Live fashion weeks worldwide
Show Description:
Exclusives, follow ups and insights into the fashion weeks
shows, back-stages and preparation (organization) of all the
most important fashion weeks in the world. Chronologically
coinciding with the closest fashion week events webcasting live
and doing interviews (shows focused on fashion weeks).

27. Live serials and shows worldwide, mainly promoting brands
Live shows at best showrooms
Show Description:
Live shows at selected showrooms organizing live events for
seasonal presentations, PR and promotions. Including in-
house designers hosting, catwalks, samples distribution and
interactive social games focused on fashion sales promos.

28. Live serials and shows worldwide, mainly promoting brands
Live serial introducing highlights of the 4 fashion shows
Show Description:
An introduction of the 4 fashion shows focused on
exhibitions, works and highlights of trends, designers,
weeks and showrooms shows. Exploring geographical
areas, cultures and styles including industry situation and
realities.

29. Channel Locations
Starting-Up: London and Madrid
Growth: Berlin, Paris, Milan, NY, LA, Miami,
Buenos Aires, Sao Paulo, Mexico DF,
Moscow and others
Expansion: Beijing, Shanghai, Hong Kong,
Delhi, Mumbai, Tokyo, Yokohama, Osaka,
Bangkok, Singapore and Dubai

30. Business Planning Internet TV
Within a fast working pace in a
60-month period it projects to Business Strategy:
generate £3.65m by direct Fast Growth & High Returns
online sales, franchising and
licensing.
It aims to reach 15m users and
consumers within 21 countries Financials:
establishing operational bases 5Year Results & Ratios
in main cities.

32. Fast Growth and High Return
Our fast growth and high return
business strategy aims to develop a Flash
Sales
considerable number of business
opportunities.
We will develop revenue streams Fast
creating business models partnering Daily Growth & Direct
established firms (JV and M&A) and Deals High Warehouse
on our own. Return
Businesses as Flash Sales, Daily
Deals, Direct Warehouse, Designer
Request, eTailor, Auto Design and Designer
Request
other fashion business models.

33. Live Business Models and Trade Marks
Flash
Sales
Auto Direct
Design Warehouse
Fashion &
Design
Brands
Daily
eTailor
Deals
Designer
Request

34. Business Development Targets
Users, consumers and main business customers:
 Model a 15m users and consumers base with an average
expenditure of £19,4 per month and £233,3 per year.
 Develop a main business customer base of 137 B2B firms,
focusing mainly on SME distributors within targeted
areas, and establish a final B2C business customer matrix
of 5.000 firms.

35. Business Development Targets
Costumer revenues, growth and market share:
 Provide an average revenue for main B2B business
costumers of £44.444 per month, £533.333 per year, and
for final B2C business customers of £8.333 a month,
£100.000 a year.
 Support continuous growth of main business customers
(distributors) to reach a B2B market of £102m integrating
and developing their online B2C business clients
achieving a total final market of £700m.

36. Business Development Targets
Transactions and distribution:
 Process in year 5 3.762.493 transactions with an average
charge from 0.25% (payments) to 5% (distribution) operating
and distributing in 21 areas (EMEA, America and Asia):
 Year 1 – 187.022 transactions operating in 2 areas: UK and Spain.
 Year 2 – 358.613 transactions operating in 6 areas: Europe and America.
 Year 3 – 793.651 transactions operating in 12 areas: EMEA and America.
 Year 4 – 2.131.099 transactions operating in 21 areas: EMEA, America and Asia.

37. Business Development Targets
Communication and Media:
 Achieve in year 5 1.075.872 hits per day, 392.7m hits per year
and 10‰ hit efficiency (10 hit-into-click conversions out of
1000) producing 1 ongoing serial and 4 themed shows:
 Year 1 - 102.464 hits per day, 37.40m hits per year and 5‰ hit efficiency.
 Year 2 - 171.934 hits per day, 62.76m hits per year and 6‰ hit efficiency.
 Year 3 - 326.158 hits per day, 119.05m hits per year and 7‰ hit efficiency.
 Year 4 - 729.829 hits per day, 266.39m hits per year and 8‰ hit efficiency.

42. Starting-up
Spain - Madrid
UK - London

43. Growth
South America
Russia
• Buenos Aires
Australia • Moscow • Sao Paulo
• Sidney • Mexico DF
North America
• NY
• LA
Europe • Miami
• Berlin
• Paris
• Milan

44. Expansion
Others in Asia
Japan • Bangkok
• Singapore
Middle East • Tokyo
• Yokohama
• Dubai • Osaka
India • Emirates
• Delhi
• Mumbai
China
• Beijing
• Shanghai

46. Financial Highlights First 2Years
Starting-up stage:
 In Year 1 revenue of £181.714 with
losses of £57.143.
 In Year 2 revenue of £348.571
reaching break-even.

47. Financial HighlightsYear 3 and 4
Growth stage:
 In Year 3 £771.429 revenue with £179.643
profit (EBIDTA) entering new markets in
Europe, USA and South America.
 In Year 4 £2.07m revenue and £582.500
profit (EBIDTA) developing operations
intensively in new markets and exploiting
existing ones.

48. Financial HighlightsYear 5
Expansion stage:
 In Year 5 £3.66m revenue and £1.23m
profit (EBIDTA) expanding to China
and Indian markets.

49. Integrating the artsof technology and media
Creating the future of ecommerce