Presentation done @ Marcom 2014 Amsterdam. We cannot predict the future, but we can develop it. Digital innovation developing as one of the cornerstones of today's society, the challenge of being the innovative trailblazer has grown. It’s vital to nurture a culture of innovation stimulate creativity, think of ideas and make them happen.

2. INNOVATION CULTURE:
DON’T THINK OF THE FUTURE, DEVELOP IT

3. REFLECTIONS & LEARNINGS
@FELIPECAMARA

5. SURFING IS ABOUT POSITIONING;
BEING IN THE RIGHT PLACE AT THE RIGHT TIME TO CATCH THE BEST WAVE.

6. “WAVES OF INNOVATION”

7. “SEA OF SAMENESS”
CREATE AN ONGOING WAVE THAT LEAD US OUT OF THIS

8. CONSTANT CHANGE

9. STIMULATE A CONTINUAL INNOVATION
SODA REPORT 2014

10. BE A DEVELOPER, INNOVATE THE WAY

11. 4 POINTS ABOUT WHY & HOW
TO NURTURE INNOVATION
#1
GIVE PEOPLE
A PURPOSE
#2
CREATE TIMES
TO PLAY
#3
NURTURE
DIVERSITY
#4
INNOVATION
CULTURE AS A
BRAND ASSET

12. #1
GIVE PEOPLE
A PURPOSE

14. START FROM INSIDE OUT,
GIVING PEOPLE A PURPOSE

15. WORKPLACETHIS IS:

16. A PLATFORM FOR
SELF DEVELOPMENT
THIS IS:

17. MANY COMPANIES AROUND
THE WORLD ARE ALREADY
LEADING THE WAY.

18. FROM INCREMENTAL CHANGES

19. TO DISRUPTIVE CHANGES

20. "CULTURE IS AN ORGANIC TERM.
OUR LIVES ARE NOT LINEAR, THEY ARE ORGANIC.
BECAUSE WE ARE ORGANIC CREATURES.”
-SIR KEN ROBINSON

21. IS UP TO YOU

22. #2
CREATE TIMES
TO PLAY

23. "PLAY IS DISTINCTIVE FROM ORDINARY LIFE.
PLAY BEGINS, AND AT CERTAIN TIME IT’S OVER.
OTHERWISE IT’S NOT PLAY."
-JOHAN HUIZINGA

24. TIME TO STIMULATE
CREATIVE THINKING

25. BUILD INNOVATIONS
“TIME-OUT”

26. INVITE YOUR EMPLOYEES TO
BRING SOLUTIONS TO YOUR
PROBLEMS

27. STIMULATE A HACKING
MINDSET

28. #3
NURTURE
DIVERSITY

29. THE BEST IDEAS COME
FROM DIVERSITY

30. NEW PEOPLE
= NEW PERSPECTIVES

33. BIG SPACESHIP
PROCESS

34. LOOK FOR ECCENTRICITYLOOK FOR ECCENTRICITY

35. INVITE DIVERSE PEOPLE IN
LOOK FOR ECCENTRICITY

36. LOOK FOR ECCENTRICITY
INVITE DIVERSE PEOPLE IN
THE MORE PERSPECTIVES,
THE MORE INSIGHTS

37. GREAT IDEAS COME
FROM EVERYWHERE

38. #4
INNOVATION
CULTURE AS A
BRAND ASSET

39. WHAT & HOW

40. WHAT & HOW

42. PROUD OF THE PROCESS

43. WE MAKE STUFF!

44. STIMULATE A CULTURE
OF INNOVATION

45. CULTIVATE INNOVATION
AS YOUR ASSET

46. TO CONCLUDE

48. AN INSIDE OUT
MOVEMENT

49. -BENJAMIN FRANKLIN
MOTIVATE TO INNOVATE

50. “ALL MANKIND IS DIVIDED INTO THREE CLASSES:
THOSE THAT ARE IMMOVABLE, THOSE THAT ARE
MOVABLE, AND THOSE THAT MOVE”
-BENJAMIN FRANKLIN

51. THANKS
@FELIPECAMARA