06.-07. Februar 2019, Wiesbaden

1. DIGITAL LOCATION: TECHNOLOGY, MARKETING & SERVICE
for Advertising and Retail
06.-07. Februar 2019, Kurhaus Wiesbaden
Connecting the real and online world I IT- and Marketing- Solutions in RETAIL
European conference hosted by international Location Based Marketing Association
GUIDE

2. GERMAN Statement: „Wir sind sehr zufrieden mit dem Verlauf der diesjährigen LOCA Conference“, erklärt Carsten Szameitat,
Vorstandsvorsitzender der LBMA, der die Veranstaltung mit einer Übersicht der 30 relevantesten Technologien für die Digitalisierung der Location
eröffnete. „Die Sprecher und die Stationen der LIVE-Tour haben gezeigt, wie weit die Digitalisierung am POS sein kann, wenn die Händler den Mut
haben, die Herausforderung anzunehmen und welche Marketing und IT-Strategien wirkungsvoll sind .“
REVIEW
2019 at Kurhaus Wiesbaden
2018 BMW Welt Munich

3. RetailLoco in Atlanta is a one day event that will deliver
insights and trends on the latest mobile and location-
based tools and techniques for retailers. The event will
feature keynote speakers, panels on indoor location,
proximity-based payments, in-store digital signage, push
notifications, metrics / analytics, and more.
The Location Based Marketing Association is
an international group dedicated to fostering
research, education and collaborative innovation at
the intersection of people, places and media. Our
goal is to educate, share best practices, establish
guidelines for growth and to promote the services
of member companies to brands and other
content-related providers. 1.400 members of the
LBMA include retailers, agencies, advertisers,
media buyers, software and services providers and
wireless companies.
www.retaillo.comwww.thelbma.org
Global:
http://www.thelbma.com
Members LBMA:
GFM NACHRICHTEN I Publisher
Compendium
This compendium is published
semi-annual. Companies display
different solutions. This magazine
(10.000 copies) is being published
up to 6 months in print and offline
channels. It as well is available on
different trade shows. Ads with
other publishers improve
coverage.
www.gfm-nachrichten.de
Last version ePaper:
https://issuu.com/gfm-nachrichten/docs/kompendium-location-epaper
SUPPORTER

4. DACH International
150 2018
Attendees: 2019 200 CEO
„Die LOCA Conference hat spannende
Lösungen für eine integrierte mobile
Customer Journey aufgezeigt. Wer
Menschen berühren und an die Hand
nehmen möchte, braucht Daten.“#
Kai Wutte, Leitung Strategie und Konzeption JvM
Marketing Manager Business / Sales Manager
71%
Visitors
DACH
2018
29%
International
Attendees
Speaker23
FACTS

5. Program topics
February, 6th- 7th 2019
LOCATION
Technology Marketing
Services
Payment Solutions
Smart Cities
Local Search Tracking & Navigation
Marketing &
Advertisement Options
Beacons / Sensor etc.
Retail Solutions In IT
Supply & Logistics
Management
Data Privacy
POI / POS
Connect eCommerce
TOPICS

6. DAY 1
Kurhaus Wiesbaden
February 6th 2019
DAY 2
RetailTour at partners
February 7th 2019
all tours will be reached with our
provided car shuttle service
Station B
(2018 AXIS Showroom)
Station C
Station D
Station A
(2018 Airport Munich)
06-07 Feb.
WIESBADEN

7. DAY 1 I Kurhaus WiesbadenConference-Agenda
February 6th 2019
The international conference on location technology and services
provides the possibility of global exchange for all stakeholders in the
ecosystem. Established as an event in 2012 in North America
(Chicago) und Asia (Singapore), the LOCA conference Germany is the
strongest meeting for LBMA member, retailer, brands and industry
partners in 2019 at Kurhaus Wiesbaden.
BE A PART
Call for Interest
10-15-18
Location Marketing, Service & Technology
Conference
Digital Location – connecting on-offline – retail, brands, ads, etc.
BMW Welt Conference Centre
DAY 1

8. The 2nd day of the LOCA Conference is organized and
held at different partner companies, shoppingcenters
or cases in the city.
The tour at each partner lasts about 2 hours and takes
place 3 times a day.
Between each tour there will be a shuttle service that
brings you to your next tour.
DAY 2BEAPART
DAY 2 I Shoppingcenter / Innenstadt / ShowroomsLIVE-Tour at Partners
February 7th 2019
3-4 Tour-
Sessions
Planning
NOW with
partner

9. REVIEW DAY 2
REVIEW LOCA LIVE Retail-Tour at Partners
Munich, April 2018 7th

10. DACH
Beste digitale Location Kampagne und
Lösung unter Einsatz von
Innovative Ideen im Einsatz,
Warenwirtschaft, Store-Konzepte,
Enterprise-Solutions und der
Kundendialog werden bewertet.
AWARD 2019
Best of digital LOCATION Technology, Marketing and Service
Martin Wild
Media Saturn Holding
Belinda Belger
Migros Genossenschaft
Marco Pannicke
CHEP Deutschland
The Jury
LOCA Night Event
Speaker Dinner /
Casino Night
The LOCA night event starts early
in the evening with the dinner
exclusively with speakers, VIP-
Partners and LBMA-Members.
Afterwards LOCA attendees are
invited to the CASINO night-
event which starts with the
„Digital Location Heroes“ award
at Casino „Spielbank Wiesbaden“
NIGHT

11. Focus Communication
LOCA addresses 950 journalists, who are using the medium GFM Nachrichten as a preferred
information source. Together with speakers and sponsors, we deliver edited content. They are
actively supported in communicating their topics by press articles, online newsletters and by
expert articles for print and online written by GFM Nachrichten.
Print: 66,000 readers
Online: 19,400 readers
LOCA-Sponsor in GFM NACHRICHTEN I Kompendium
09.01.2017 LOCA-special-issue with articles
(incl. Small until BIG sponsoring packages)
+15%
ATTENTION
Extract of published articles
about LOCA
The media-, brand-, retail-, IT-
and mobile-industry is broadly
informing you on subject areas
like mobile business, digital
commerce and location
service and technology
PRESENC
E

12. Night Event
Early Bird Ticket
490 EUR*
incl. LOCA Live
4,500 EUR*
15,000 EUR*
790 EUR*
incl. LOCA Live
• Oopening keynote, plus
panel speaker placement
first day
• Guestholder second day at
one station at the
RetailTour with speaking
and showsessions
• Your logo on the Webseite
and print
• logo at the networking area
• tickets for the conference
• tickets for the evening event
• Lounge networking space for
you and your customers, 9-16
sqm
• Newsletter advertising
• 2 pages print ad/ advertorial
at LOCA special issue
• Logo sponsoring of one panel
• List of attendees of the
conference with contact
details
• Your logo on the Webseite
• Your logo at the networking area
• Lounge networking space for you and your
customers, 6 sqm
• 1/2 page print ad / advertorial in GFM
Nachrichten Kompendium
*Please notice: All service read at sponsor register factsheet
Regular Ticket
110 EUR*
Night at Casino
290 EUR*
(only 2nd day)
LOCA Live
Ticket
2-Day Sponsoring
Partner-Sponsoring
(+Retail Tour day)
Wall-Coffee
Sponsoring
5,500 EUR*
Tickets
February 6th- 7th 2019
Sponsoring
LOCA Conference 2019
Night & Speakers
Dinner Sonsoring
5,900 EUR*
2,800 EUR*
1-Day Sponsoring Wiesbaden
SPONSORING

13. CARSTEN SZAMEITAT
Region Director LBMA
DACH
ASIF KHAN
President & Founder
LBMA Global
CHRISTIAN
GEISSENDÖRFER
CEO & Founder, Yoose
MICHAEL EICHHORN
Director Digital PoS and
PAY, PAYBACK GmbH
BIRTE STEEN
VP Strategic Partnerships,
Unacast
MARTIN WILD
Chief Digital Officer,
Media-Saturn-Holding
THOMAS HINTERLEITHNER
CEO, Retail-Place
GER / AT
/ CH
LBMA
Kanada /
USA
LBMA
Asien
LBMA
GER
LBMA-
Vorstand
UK
/Norway
LBMA-
Member
GER
LBMA-
Member
AT
LBMA-
Member
BOARD
CARSTEN MAESKES
Digital Director, Karstadt
GER
LBMA-
Member

14. Asif Khan
President LBMA
LOCA Conference Atlanta
Carsten Szameitat
Chairman LBMA e.V.
c.szameitat@theLBMA.com
Location Based Marketing
Assiocation (LBMA)
Conference & award holders
Coordination-Team:
Daniela Lendzion
Projekt-Coordination
d.lendzion@11prozent.de
Tel. +49 (0)8122 - 955 625
Christina Bachmeier
Event-Coordination
c.bachmeier@11prozent.de
Tel. +49 (0)8122 - 955 625
Maximilian Feigl
Communication &
Advertorials GFM Nachrichten
m.feigel@gfm-nachrichten.de
Tel. +49 (0)8122 - 955 625
Please notice:
Call for Papers: until October 30th 2018
CONTACT
Conference information
www.loca-conference.com
Venue
Kurhaus Wiesbaden
Kurhausplatz 1
65189 Wiesbaden
Time
Wednesday, February 6th 2019 I Kurhaus Wiesbaden
9 am – 6:30 pm, panel sessions & exhibition
8 pm – 12 pm, evening event
Thursday, February 7th 2019 I LOCA Live at Partners I
RETAILTour 10 am – 5 pm, tours & workshops
LOCA Conference
Sponsoring & Conference