Retail, logistics, travel & aviation - these are the industries which are currently focusing on location-based technologies and services. This intersection is where the LOCA conference is happening. It gives all stakeholders the possibility to exchange their experiences and the chance to learn from other industries. This cross-industry approach makes LOCA to a worldwide unique event.

1. GUIDE
LOCATION
TECHNOLOGY, MARKETING & SERVICE
Connecting the real and online worlds
IT- and Marketing-Solutions in RETAIL & Logistics
12-13 April 2018, BMW Welt Munich
European conference hosted by international
Location Based Marketing Association

2. Retail, logistics, travel & aviation – these are the industries which are
currently focusing on location-based technologies and services. This
intersection is where the LOCA conference is happening. It gives all
stakeholders the possibility to exchange their experiences and the chance
to learn from other industries. This cross-industry approach makes LOCA
to a worldwide unique event.
Video of
LOCA
Conference
15th and 16th February 2017

3. RetailLoco in Atlanta is a one day event that will
deliver insights and trends on the latest mobile and
location-based tools and techniques for retailers. The
event will feature keynote speakers, panels on indoor
location, proximity-based payments, in-store digital
signage, push notifications, metrics / analytics, and
more.
The Location Based Marketing Association is
an international group dedicated to fostering
research, education and collaborative
innovation at the intersection of people, places
and media. Our goal is to educate, share best
practices, establish guidelines for growth and to
promote the services of member companies to
brands and other content-related providers. 850
members of the LBMA include retailers,
agencies, advertisers, media buyers, software
and services providers and wireless companies.
www.retaillo.cowww.thelbma.org
Global:
http://www.thelbma.com
Members LBMA:
SUPPORTER
GFM NACHRICHTEN I Publisher
Compendium
This compendium is published
semi-annual. Companies display
different solutions. This magazine
(10.000 copies) is being published
up to 6 months in print and offline
channels. It as well is available on
different trade shows. Ads with
other publishers improve
coverage.
www.gfm-nachrichten.de
Last version ePaper:
https://issuu.com/gfm-nachrichten/docs/kompendium-location-epaper

4. DACH International
350 2017
Attendees: 2018 550
CEO
„Great conference. Great input
about location options. I enjoyed my
visit to Germany. “
Magnus Melander, Sweden
FACTS
Marketing Manager Business / Sales Manager
71%
Visitor
DACH
2017 29%
International Attendees

5. TOPICS
Program topics
April 12-13, 2018
Location
Technology,
Marketing &
Services
Supply &
Logistics
Management
Connect
eCommerce
POS
LOCAL
Search
Tracking &
Navigation
Payment
Solutions
Data
Privacy
Beacons /
Sensor
etc.
Marketing
Options
Smart
Cities
POI
RETAIL
Solutions
In IT

6. 12 - 13DAY 1
BMW Welt
April 12, 2018
DAY 2
LOCA Live at Partners
April 13, 2018
all tours will be reached with our
provided car shuttle service
Tour B to Microsoft
OFFICE with partner
Tour C
Retail I LogIstik
INNOVATION
(ADVANTECH 2017)
Tour D
Tour A
(PAYBACK I
REAL MARKT
2017)
Tour E

7. DAY 1 I BMW Welt DAY IConference-Agenda
April 12, 2018
The international conference
on location technology and
services provides the possibility
of global exchange for all
stakeholders in the ecosystem.
Established as an event in 2012
in North America (Chicago) und
Asia (Singapore), the LOCA
conference Europe is the
strongest meeting magnet in
Munich.
BE A PART
Call for Interest
20-11-17
Location Service & Technology
Conference
Retail, Logistics and Travel/Aviation
BMW Welt Conference Centre

8. DAY 2 I LOCA Live at Partners
DAY II
The 2nd day of the LOCA Conference is organized
and held at three different partners companies.
The tour at each partner is about 2 hours long and
takes place 3 time a day.
Between each tour there will be a shuttle service
that brings you to your next tour.
Agenda
April 13, 2018
3-4 Tour-
Sessions
LOCA Live
Key-Partner

9. EUROPE & DACH
Beste digitale Location
Kampagne und Lösung unter
Einsatz von technologien.
Innovative Ideen im Einsatz
Warenwirtschaft, Store-
Konzepte, Enterprise-Solutions
und der Kundendialog werden
bewertet.
SPONSOR
IT
Best of digital LOCATION Technology, Marketing and
Service
Martin Wild
Media Saturn
Holding
Belinda
Belger
Migros
Genossenschaft
Marco
Pannicke
CHEP
Deutschland
The Jury
NightSpeaker Dinner I Night Event Award
Speaker Dinner
The LOCA night event start early
in the evening with the dinner
and exclusive speaker,
afterwards, the party will start,
with an American lifestyle pub
atmosphere, and the „Digital
Location Heroes“ awards will be
given.

10. Focus Communication
LOCA addresses 950 journalists, who are using the medium GFM Nachrichten as a preferred
information source. Together with speakers and sponsors, we deliver edited content. They
are actively supported in communicating their topics by press articles, online newsletters
and by expert articles for print and online written by GFM Nachrichten.
Print: 66,000 readers
Online: 19,400 readers
LOCA-Sponsor in GFM NACHRICHTEN I Kompendium
09.01.2017 LOCA-special-issue with articles
(incl. Small until BIG sponsoring packages)
PRESENCE
+15%
ATTENTION
Extract of published articles
about LOCAThe media-, brand-, retail-
, IT-, and mobile-industry
is broadly informing you
on subject areas like
mobile business, digital
commerce and location
service and technology

11. VIP Ticket
Early Bird Ticket
690 EUR*
incl. LOCA Live
4.500 EUR*
17.500 -15.000 EUR*
890 EUR*
incl. LOCA Live
• 30 min. opening keynote,
plus panel speaker
placement
• 20 min. speakerslot at
LOCA Live
• Your logo on the Webseite
and print
• Your logo at the
networking area
• 20 tickets for the
conference
• 10 tickets for the evening
event
• Lounge networking space
for you and your
customers, 20 sqm
• Newsletter advertising
• 2 pages print ad/
advertorial at LOCA special
issue
• Logo sponsoring of one
panel
• List of attendees of the
conference with contact
details
• Your logo on the Webseite
• Your logo at the networking area
• Lounge networking space for you and
your customers, 6 sqm
• 1/2 side Print ad / advertorial in GFM
Nachrichten Kompendium
*Please notice: All service read at sponsor register
factsheet
Regular Ticket
990 EUR*
incl. LOCA Live & Night Events I Dinner
70 EUR*
(only 2nd day)
LOCA Live
Ticket
2-Day Sponsoring
Partner-Sponsoring
(+LOCA live day)
Wall-Coffee
Sponsoring
6.500 EUR*
Tickets
April 12th & 13th 2018
Sponsoring
LOCA Conference 2018
Speakers Dinner
Sponsoring
7.500 EUR*
2.800 EUR*
1-Day Sponsoring BMW Welt

12. BOARD
CARSTEN SZAMEITAT
Region Director LBMA
DACH
ASIF KHAN
President & Founder
LBMA Global
CHRISTIAN
GEISSENDÖRFER
CEO & Founder Yoose
MICHAEL EICHHORN
Director Digital PoS and
PAY, PAYBACK GmbH
MAGNUS MELANDER
WBIRD AB, Evothing,
Square Publishing &
M2M Forum
DR. KATHRIN
SCHÜRMANN
Lawyer, Schürmann
Wolschendorf Dreyer
Rechtsanwälte
THOMAS HINTERLEITHNER
CEO, LOC-Place
Erding
GER
Toronto
CA
Singapur
SG
Munich
GER
Stockholm
SE
Berlin
GER
Vienna
AT

13. Asif Khan
President LBMA
LOCA Conference Atlanta
Carsten Szameitat
Chairman LBMA e.V.
c.szameitat@thelbma.com
Eveylne Schmid
Member-Assistenz
e.schmid@theLBMA.org
Location Based Marketing
Assiocation (LBMA)
Conference & award holders
Coordination-Team:
Angelique Szameitat
Event Executive & Programm
a.szameitat@11prozent.de
Tel. +49 (0)8122 - 955 625
Joel Pätkau
Event coordination
j.paetkau@11prozent.de
Tel. +49 (0)8122 - 955 625
Maximilian Feigl
Communication &
Advertorials GFM Nachrichten
m.feigel@gfm-nachrichten.de
Tel. +49 (0)8122 - 955 625
Please notice:
Call for PaperI Interest: until November 30th 2017
CONTACTConference information
www.loca-conference.com
Venue
BMW Welt
Am Olympiapark 1
80809 Munich
Time
Thursday, April 12th 2018 I BMW Welt
9 am – 6:30 pm, panel sessions & exhibition
8 pm – 11 pm, evening event
Friday, April 13th 2018 I LOCA Live at Partners
10 am – 6 pm, tours & workshops
Journey
www.bmw-welt.com/travel
LOCA Conference Europe
Sponsoring & Conference
Vanessa Brandl
Sales
v.brandl@gfm-nachrichten.de
Tel. +49 (0)8122 - 955 625