Feedsy helps achieve goals with content. Newsletters for the digital age with great content direct to your clients straight from you. For more info: http://feedsy.info

1. Why Feedsy?
August, 2017
1/7

2. Publishing
content to
achieve goals
2/7

3. Your Goals?
 Attraction (brand awareness)
 Conversion (right time, right place)
 Retention (develop relationships)
 Extension (add to your offer)
 Referrals (word-of-mouth)
3/7

4. 59% of
Aussies read
news on their
smartphones2
84% of mobile
users take their
phones wherever
they go1
1
Telstra Smartphone and Tablet Index, 2014
2
Reuter Institute Digital News Report, 2015
3
Nielson Netview, 2010. How people spend their time online (Go-Gulf), 2012
Content puts brands
into people’s hands:
fish where the fish are
Over 50% of
online time is
spentreading
or sharing
content3
4/7

5. Current issues
or barriers?
 Time (lack of resources/time)
 Content (struggling for ideas)
 Publishing (sending is a pain)
 Design (especially on mobiles)
 Compliance (eg spam, privacy)
5/7

6. 0% 10% 20% 30% 40% 50%
Email Newsletters
Digital/Social Media
Printed Newsletters
Printed Info Packs
Webinars
One-to-ManyComms
Actual%vsPreferred%
Connecting with Clients: Solving the communication matrix, AFA White Paper October 2013
6/7

7. Newsletters
for the
Digital Age
Your
brand
here!
Beautiful
and Easy
7/7

8. Post once
Web traffic
leads
Publish to many
News web pageContent
(from Feedsy,
FeedsyWrite
and/or you)
Email
Social
Print
SUBSCRIBE
Subscribe
yoursite.com.au
Website
8/18

9. Content is Easy:
Licensed Articles
Add Your Own
We Write For You
9/18

10. Licensed
content
ChooseyourStoryMix
 Create a StoryMix of 10 (Feedsy)
 Create a StoryMix of 1 (FeedsyLite)
 Tweek StoryMix at any time
 1-101
articles (per week)
 You may review articles2
 You can add your own stories
 All auto posted and published
1
1 article with FeedsyLite and 10 with full Feedsy packages.
2
Weekly and monthly alerts to review, rearrange or add stories.
Create your StoryMix
from these Categories
Lifestyle (Travel)
Lifestyle (Health, Fitness or Food)
Lifestyle (Entertainment or Sport)
Lifestyle (General)
Technology (General)
Business (Consumer, Commerce and Business Trends)
Business (Industry, Government and Employment)
Property (Sales, Rental and Market Trends)
Property (Homemaking)
Finance (Australian Economy)
Finance (Commodities and World Markets)
Finance (Rates, Currency, Gov Budge t)
Finance (Stock Market Commentary)
Finance (Reserve Bank Commentary)
Finance (Retirement and Superannuation)
Finance (Taxation)
Finance (Investment Principles and Education)
Finance (AMP Capital Market Watch)
Finance (AMP Capital Oliver’s Insights)
Finance (SMSF)
10/18

11. News web
pages
byFeedsyWeb
 Branded (Logo, colours)
 Design (mobile responsive)
 Hosting (included)
 URL (news.yourdomain.com.au)
 Calls to action (contact,
subscribe or download app)
 Linked (to main website)
11/18

12. Email
newsletter
byFeedsyMail
 Auto sent (once a month)
 Auto generated (from content
on news website)
 Design (mobile responsive)
 Branded (Logo, colours, message)
 Personalised (contact name)
 Subscribers (analytics included)
 Manual emails (add-on extra)
12/18

13. Social
sharing
byyouorus
 Drive traffic (shares link back to you)
 Easy sharing (content from your
news website and apps by anybody
at any time)
 Free (when shared by you)
 FeedsySocial (if we share for you)
Share This
13/18

14. Printed
paper news
byFeedsyPrint
 Select content (any number of news
website stories in any order)
 Create on demand (super easy)
 Branded (from news website logo,
colours, contact details, etc)
 Title (eg Newsletter, Fact Sheet)
 Subtitle (eg July 2017, John Smith)
 PDFs (for print outs)
See these stories and more at receive-test.feedsynews.com
Disclosure Statement: xPert Pty Ltd, ABN 12 345 678 910, trading as xPert Financial
Services, AR number 123456, is an Authorised Representative of XYZ Company Pty
Limited (Australian Financial Services Licence No. 654321). General Advice Warning: The
information in this communication is provided for information purposes and is of a general
nature only. It is not intended to be and does not constitute financial advice or any other advice.
Further, the information is not based on your personal objectives, financial situation or needs. You
are encouraged to consult a financial planner before making any decision as to how appropriate
this information is to your objectives, financial situation and needs. Also, before making a
decision, you should consider the relevant Product Disclosure Statement available from your
financial planner.
xPert Professionals
xpertprofessionals.com
contact@xpertprofessionals.com
(08) 8277 2342
But the 19-year-old could say it was all worth it on her
return to Toowoomba in a hero’s homecoming.
“It’s something I’ve dreamt about since I was about
eight years old,” she said on arriving home on Tuesday
morning.
“That one day I was going to climb Mount Everest.”
The Queenslander can now sit down to gather
thoughts of determination, self-doubt, apprehension
and ultimately elation after completing the record-
breaking expedition on May 21.
That afternoon in Nepal, in her third attempt at the
summit in as many years, Ms Azar broke the mark held
since 2005 by then 21-year-old Rex Pemberton.
A book describing her expeditions, which began as an
eight-year-old at Kokoda, is set to be launched in
September.
After being blessed with far better weather than 2014
and 2015, the mountaineer said the toughest part of
her quest was a long, hard day of trekking between
base camp and camp two before her tilt at the summit.
That’s where she suffered from most self-doubt.
“There’s a lot of moments where, honestly, you think
‘I’ve just got to get through the next 10 steps’,” Ms
Azar said.
“It’s completely mental … you just break it down into
smaller pieces.”
She now has plans to complete the seven summits –
the highest peaks on each continent – as well as
another Everest tilt and also leading Kokoda treks in
the footsteps of her adventurer father Glenn.
The pair has even discussed completing a father-
daughter Everest expedition.
“One half of us is keen and clearly capable,” Mr Azar
said.
“The other half is not so sure yet.”
Ms Azar left a photograph of her 12-year-old brother
Christian, who has autism, on Everest’s peak and said
she spent a large part of her 20 minutes on the summit
reflecting on all of her preparation.
“I think it just makes it that much more special when
you’re up there,” she said.
Ms Azar recalled passing Melbourne’s Maria Strydom,
who died from altitude sickness, on her descent but
only later realising who she was.
“It was difficult,” she said, adding that there were no
signs Dr Strydom was in trouble.
“You always think in hindsight – even though at that
point it wasn’t too much of an issue – could we have
done something, given her oxygen or tried to get her
down to camp two for a rescue.”
Large miners such as BHP Billiton, Rio Tinto and
Fortescue are among the lowest cost producers, and
can easily navigate a low-price environment, albeit with
squeezed profit margins.
But a further slump in prices could drive struggling
higher-cost junior miners like Atlas Iron and BC Iron,
out of the market. Both companies have been forced
to suspend operations partially, as they struggle to turn
around businesses amid the plunge in prices.
IKEA gearing up for Aust expansion
By Petrina Berry
(Australian Associated Press)
Swedish behemoth IKEA has flagged the rollout of
more stores and an online presence in Australia as it
prepares to build one of the country’s biggest furniture
distribution centres.
The retailer has announced it will build a 70,000 square
metre supply and logistics centre in Marsden Park in
Sydney’s west.
IKEA says it will be the largest logistics centre of its
kind in Australia for a furnishing retailer, and will play
an important role in the expansion of its store network
and pickup points.
The retail giant declined to reveal how many stores and
where it plans to roll out in Australia.
It is also expected to launch an ecommerce store in
Australia by the end of the calendar year and a global
site within the next two years.
“Over the next few years, we want to create more
opportunities for IKEA customers to access the brand
in different ways and in new locations,” IKEA Australia
country manager David Hood said.
The new distribution centre will replace the company’s
existing distribution centre at Moorebank.
IKEA said the new centre will provide an additional 50
jobs, employing than 150 workers in total.
There are eight IKEA stores in Australia, including one
owned by a franchisee, and a ninth is set to open in
North Lakes, north of Brisbane, by the end of 2016.
The North Lakes store will be Queensland’s second
IKEA, adding to the existing location at Logan, south of
Brisbane.
IKEA said its new distribution centre will enable it to
supply a greater range and volume of furniture and also
provide pick up and delivery services.
It will be powered by 4,000 solar panels, harvest up to
500,000 litres of rainwater and have translucent roof
sheeting with sensors to turn lights off when natural
lighting levels are bright enough, as part of the
company’s commitment to sustainability.
The IKEA Group has 315 stores in 27 countries and a
further 40 plus stores run by franchisees.
‘It’s all mental’: Qld Everest climber
By Jamie McKinnell
(Australian Associated Press)
It’s a chapter Australia’s youngest Everest climber,
Alyssa Azar, has been waiting to write for more than a
decade.
It’s also third time lucky after dicing with death amid
earthquakes and avalanches each autumn since she
was 17.
Newsletter June 2016
Iron ore price threat looms for
budget
Prashant Mehra
(Australian Associated Press)
A forecast slump in iron ore prices is set to deliver
another blow to already-strained federal government
finances, with analysts warning a recent uptick in
pricing will soon be wiped out.
National Australia Bank said on Wednesday it expects
iron ore prices to slip back to $US40 a tonne from
2017 onwards, becoming the latest in a lineup of
gloomy forecasts for Australia’s biggest export earner.
NAB economist Gerard Burg said the short-term
increase in steel prices and profit margins this year
should not overshadow the long-term challenges in
China’s steel industry, which has an overcapacity of
300 million tonnes.
“Expectations that China’s steel consumption will
continue to decline in coming years will be a major
constraint for iron ore demand, while sub-trend
economic growth elsewhere provides little opportunity
for China’s declines to be offset,” he said in a research
note.
In the May federal budget, the Turnbull government
boosted its iron ore price forecast for 2016/17 to
$US55 a tonne, up from its previous estimate of $US39
a tonne.
Lower prices will put a big dent in revenues for the
federal government, which is already struggling with a
forecast deficit of $37.1 billion in 2016/17.
The government’s own budget papers state that every
$US10 a tonne change in the iron ore price will cause a
$1.4 billion increase or decrease in tax receipts, and a
$6 billion change in nominal GDP in 2016/17.
The impact in 2017/18 will be greater, with every
$US10 a tonne change impacting tax receipts by $3.9
billion and nominal GDP by $13.4 billion.
NAB’s forecast follows similarly bearish outlook by
other analysts.
Earlier this week, Citigroup predicted iron ore prices
will average $US42 a tonne in 2017, and sink to $US38
a tonne in 2018.
Goldman Sachs in May said iron ore prices are
expected to slip to $US38 a tonne in the final three
months of 2016.
Iron ore surged to $US70 a tonne earlier this year,
supported by stronger steel production in China amid a
stimulus by its government.
Prices have since eased as Beijing clamped down on
speculative trading and as stockpiles at Chinese ports
have grown.
Currently iron ore still trades at $US52.54 a tonne,
nearly 40 per cent higher from last year’s rock bottom
of $US38 a tonne.
The uptick has raised hopes among investors of
underlying strength in the iron ore market – similar to
the steadily improving crude oil prices – supported by
higher Chinese steel demand.
Analysts, however, have been quick to pour cold water
on the sentiment, with most expecting the pick up in
Chinese steel demand to wind down in the next few
months.
Lower prices will also hit the mining sector.
14/18

15. Pricing
Feedsy
10 stories per week
Add your own (unlimited)
Up to 2,500 Mail Subscribers
1 Mail send per month
PA C K A G E S E T- U P S U B S C R I P T I O N
Web $440 $129pm
Web+Mail $660 $149pm
Web+Mail+Social+Print $880 $369pm
FeedsyLite
1 story per week (optional)
Add your own (unlimited)
Up to 500 Mail Subscribers
1 Mail send per month
PA C K A G E S E T- U P S U B S C R I P T I O N
Web $440 $59pm
Web+Mail $660 $79pm
Web+Mail+Social+Print $880 $299pm
15/18

16. Add-ons
FeedsySocial
Set-up (once-off) $2201
Single Profile $220pm1
Extra Profiles $110pmeach
Media $ optional
FeedsyPrint $22pm2
Unlimited printed news
Extra Users
Add or remove extra editors
$66peruser(once-off)3
MailPlus $29pm
• FeedsyFlashes (up to 5 per month)
• Extra FeedsyMails (up to 5 per month)
• BirthdayMail
• AnnualMail
ListPlus
Additional subscribers (email addresses)
Up to 2,500
$49pm4
Up to 5,000
$69pm
Up to 10,000
$129pm
Up to 25,000
$269pm
Up to 50,000
$429pm
1
1st profile included in Web+Mail+Social
2
No extra fee $0 with Web+Mail+Social+Print
3,4
No extra fee $0 with Web+Mail+Social+Print (Feedsy only)
16/18

17. FeedsyWrite
Originalbrandedcontentcreatedjustforyou
Process(Subscriptions)
Briefing: Easily phone brief articles together or singly.
Published: On Feedsy channels (Drafted then Published).
Duration: All articles must be briefed within 12 months.
Changes: 1 round of changes.
Packages: 1, 3 or 6 article bundles.
Content
Delivered: 500 words and 1 stock image.
Topic: Specific or general subject area.
SEO: Brief to include target keywords.
Branding: Can include brand name.
Pricing
Purchase more articles and save
Single Article
$330
Each
3 Article Bundle
$792
$264each(save20%)
6 Article Bundle
$1386
$231each(save30%)
17/18

18. Next
Steps
Let’sdothis!
 Get started in minutes
 Go to feedsy.info/pricing
 Click GET STARTED
 We’ll walk you through set-up
 Online Training and Support
 Pay by credit card
 Cancel at any time
 Switch plans at any time
Prices include GST and are as of 10 August, 29017. Subject to change.
© Feedsy Pty Ltd, 2016, ABN 98 606 000 426
Set-up form and fee
Day 1
Channels are set-up
Day 7
Instructions training
Day 14
Go live
Day 21
Approval
Day 10
Timing may vary (eg due to your availabilty to approve)
18/18