Gerd Callewaert, president of Febelmar, welcomed attendees to an event discussing advertising effectiveness through multiple touchpoints. The agenda included presentations on the impact of mobile and TV advertisements, navigating the digital touchpoint revolution, fine-tuning multi-touchpoint campaigns to maximize impact, and the effect of screen size on emotional and attentional responses to commercials. The event aimed to promote the market intelligence industry through discussions on these topics.

1. WELCOME
BY GERD CALLEWAERT
FEBELMAR PRESIDENT
ADVERTISING EFFECTIVENESS
MULTI TOUCH POINTS
29/09/2016

2. Mission
2
TO PROMOTE THE INDUSTRY OF
MARKET INTELLIGENCE
ClientsEmployees

3. 3
Neuro AdvertisingMobile

4. Agenda
4
15.00 – 15.05 Introduction Gerd Callewaert
15.05 – 15.25 The impact of mobile and TV advertisement Bert Hendrickx
15.25- 15.45 Navigating the digital touchpoint revolution Trui Lanckriet
15.45 – 16.00 Break
16.00 – 16.20 Fine-tuning your multi touchpoint campaign to maximize
impact
Ilse Bruwiere &
Antoon Van der Steichel
16.20 – 16.40 The impact of screen size on emotional and attentional
components when watching commercials
Jelle Demanet
16.40 – 17.30 Farewell drink

5. Thanks to our sponsor
5