2. • Brief History of Jollibee Foods Corporation
• Products and Services of Jollibee Foods Corporation
• Secrets of Success of JFC in Terms of Marketing,
Operations and HR
• Jollibee Foods Corporation TQM Model
• 8 success secrets from Jollibee
• CSR Programs

3. • Fazal Haq 0079
• Mumtaz Ahmad 0176
• Nisar Ahmad 0073
• Sayed Haseeb 0156
• Behroz Shah 0134
• Aqa Mohammad
• Sakhi Mohammad

4. Jollibee Foods Corporation started by Toni Tan Caktiong
and his family as an ice-cream parlor in 1975
Now has1804 stores worldwide under its aegis with total
sales exceeding $1 billion.
Other notable accomplishments include becoming part of
the top 100 corporations in the Philippines in 1987
Becoming the first food service company to be listed in
the Philippine Stock Exchange.

5.  The prestigious award of “World Entrepreneur of the
Year” was given to founder Tony Tan Caktiong in 2004 for
the inspiring work he’s done.
Additionally, the Far Eastern Economic Review has
judged Jollibee as “The Most Admired Company” in the
Philippines over the last 6 years.
 Jollibee is the largest fast food chain in the Philippines,
operating a nationwide network of over 750 stores.

6. • Offered Burgers Chicken Noodles Rice Meals
Sandwich and Sides Desserts Breakfast.
• Jollibee is awake for 24 hours to serve its customers.
Open all day and all night.
• offers fresh, complete and affordable meals, anytime,
anywhere through the 8-7000 Jollibee Express
Delivery Service.
• Birth day party: throw a Jolly Kiddie Party! It’ll be fun.
It’ll be enjoyable. It’ll be absolutely memorable.

7. • Customer satisfaction has always been key to Jollibee’s
success. Never losing sight of its goals, Jollibee has grown to
be one of the most recognized and highly preferred brands in
the Philippines. Now the market leader among fast food chains
in the Philippines, claiming a market share that totals to more
than half of the entire industry.
• Jollibee’s growth is due to its delicious menu line-up – like its
superior-tasting Chickenjoy, mouth-watering Yumburger and
Champ hamburger, and deliciously satisfying Jollibee
Spaghetti -ably complemented with creative marketing
programs, and efficient manufacturing and logistics facilities. It
is made possible by well-trained teams that work in a culture
of integrity and humility, fun and family-like. Every Jollibee
outlet welcomes customers with a clean and warm in-store
environment and friendly and efficient service.

8. The acronym FSC represented its commitment
towards these three areas:
Every Food (F) item served to the public must
meet the company’s excellent standards or it will
not be served at all, Service (S) must be fast and
courteous; and Cleanliness (C) from sidewalk to
kitchen, from uniforms to utensils, must be
maintained at all times.

9. Figure 1 shows that five of the areas (leadership,
employee orientation, policy and strategy,
partnerships and resources, processes). They deal
with what the organization is doing and how it is
acting.
The other four areas are the result areas (employee
satisfaction, customer satisfaction, society
acceptance, key performance results).
They deal with what the organization achieves. The
results
are caused by the enablers and the enablers can be
improved on the basis of the results. The nine areas
mentioned is the approach of the Jollibee TQM

11. 1. Customer focus — “The market is so
dynamic and fast-changing, so
Jollibee do a lot of research. When
Jollibee was small and had little
research funds, Jollibee used to
directly ask its customers about their
needs and wants.”

12. • 2. Vision:
A jollibee Family member said“When we started in
1978, people asked why we didn’t get a US
franchise. We already wanted to create our own
brand because we didn’t want to be limited to the
Philippine market. Since the start, our vision was,
first, to become No. 1 in the Philippines; second, to
eventually expand overseas. Now our vision is we
want to be one of the top three largest and among
the most profitable restaurant companies in the
world. Again, this is a big dream.”

13. 3. Spirit of family and fun:
Among the Jollibee core values are unity
and team work. JOLLIBEE has less than
10 family members working at Jollibee
group. And now have over 40,000
employees, roughly 4,000 of whom are
managers. If you include the other
brands, JOLLIBEE has maybe more than
60,000 employees.

14. 4. Good quality:
Consistently “superior taste” of Jollibee foods is one
success secret of their business. The family’s eldest sister
Virgie Tan Chua was the one who started Jollibee
spaghetti. When it was asked if they had paid her for this
recipe, Ato Tanmantiong laughed, saying, “Don’t give her
the idea!”
5. Location:
Jollibee makes sure that its stores and affiliates are
conveniently located.

15. 6. Good partners:
Jollibee group has grown phenomenally due to
good business partners through its franchising
system. Today, 50 percent of Jollibee stores are
owned by franchisees. Each franchise now costs
about P25 million.

16. 7. Culture:
JOLLIBEE make sure that the whole
organization shares our vision and values,
meaning they’re all part of that, “Our corporate
values are excellence, spirit of family and fun,
humility to learn and listen, integrity, frugality,
respect for the individual, and teamwork.
Anybody who is not a fit to all that, we remove
from the organization. Our people are more
engaged and committed.”

17. • 8. Marketing:
The overall marketing programs and efforts have
contributed to the success of Jollibee, from the
brand name, logo, the popular mascot, TV
commercials and print ads, to their very own TV
show. Their top celebrity endorsers include Aga
Muhlach, Sarah Geronimo, Gerald Anderson,
Enchong Dee, Kim Chiu, international brand
ambassador Jessica Sanchez and the very first
endorser of the early 1980s, singer Gary
Valenciano.

19. In December 2004, Jollibee Foundation was
established by Jollibee Foods Corporation (JFC)
to make giving back an organized corporate
commitment.
The Foundation aims to invest in people and help
them succeed in the way Jollibee knows how.
This means taking the values, the system, the
tools, and the years of experience that has made
Jollibee what it is today and sharing it with the
people they most ascribe their success to:
the everyday Filipino.