2. Rihanna.
When you look at this picture straight away you can know what genre Rihanna represents and this is
mainly through fashion and what they wear in their music videos, parties, awards etc. fashion also comes
under one of the RnB/Pop codes and conventions, and each item they wear represent something e.g. red
lipstick represents the power that women have in the music industry. Overall, this image of Rihanna
looking straight at the camera, you can see the RnB vibe due to the facial expressions and the clothes. The
strong long shot portrays an positive body language as she's got her hands around her legs, showing her
attractive legs off, this is to attract male genders and show her beauty off.
Rihanna’s hair in this picture
is Red, this is because of
fashion, however it can Rihanna is wearing very
represent the power Rihanna high heels to elongate
has in her music videos, as her legs because she is
Red represent power and wearing hardly any
strength and her hair is clothes the higher the
always styled in a very shoes the longer their
dramatic and eye catching legs will look. However
way. Her makeup is also very some R&B females wear
bold and defined, especially trainers in their videos
her eyes are always have dark for choreographed
coloured eye shadows with scenes.
gold's which makes their eyes
very alluring. Rihanna has very little clothing on and their stomachs are on show a majority of
the time; this is because to male fans they are meant to be seen as objects of
desire.
3. Cheryl Cole.
When you look at this picture of Cheryl, the close up focuses upon on her lush eyes and her
smile, and the fact that she not looking at the camera but it still looks attractive due to the make
up and jewellery worn, which may appeal to the target audience and both genders, as
girls/women that are interested in RnB/Pop may look up to Cheryl and what she does, they might
do as Cheryl may influence them through her music videos, how she looks, and what she wears.
She's wearing big earrings, and many RnB female artist also wear necklaces but usually when they
wear a lot of necklaces they are breaking gender stereotypes because it is usually R&B males that
wear that much jewellery.
Cheryl Cole is wearing red lipstick in this picture, as well as many other RnB artists, this is to
portray the power & also to make it look alluring and lush, hair is also done in an eye catching way
to look very dramatic.
4. Chris Brown.
Here, we have a male artist from that represents RnB, we can also know from the present
themselves, the picture looks like it was taken in a party or on tour which shows that most RnB artist do
spend their time partying and be on many shows and tours. The mid shot of the image his hand doing a
sign which means ‘peace’. Many RnB male artist’s do hand signs to look ‘cool’ this may influence the
target audience who look up to artists like Chris Brown.
A lot of RnB male
artists such as Chris Unlike males in hip
Brown have tattoos a hop, RnB stars wear subtle
majority of the time jewellery like a
they are on their watch, chain and earring –
chest if not it will be where as in hip hop they
on their arms. They would wear bundles of
also have multiple jewellery. This covers one
tattoos, it will not just of the codes and
be one. convention for
fashion, many male artist
wear it to portray that they
are rich, as most of the
chains, ring are gold, this is
also known as ‘bling bling’
5. Usher.
When looking at this image of Usher, straight away you think why is he not looking at the camera? This is
a similarity with all the RnB artists, they often do a pose or don’t have eye contact with the camera, this
is mainly so the attention can go on what they are doing or wearing which will draw the audience more.
If the artist is pictured topless they are usually wearing jeans, slightly hanging low so you can see their
boxers, They will also have a designer belt on which a few close up shots will be done on as a form of
advertising for that particular item. This is also due to the modern fashion and because it will attract
young teenage girls, and this will get the artist more popular as they will listen to their music more, and
talk about them either to their friends, or even on social networking sites such as, Facebook and
Twitter, and when other people see it will encourage them to listen to the artist as well, so this is a good
way to market their song as well as becoming known to the market.
Usher is topless and other RnB male artist can usually pictured in video’s which very minimal clothes
on, such as Trey Songz this is because a lot of male artists RnB singers target market is young teenage
girl, and they know that being topless will attract them more.
