3. Giveaways are
appealing to not just
the audience of the
magazine, but
maybe people who
also like to attend
the Download Music
Festival, attracting
different buyers.
The chosen image shot
is a medium close up of
the lead singer of the
band. This is usually as
the lead singer is a more
recognisable face.
The colour scheme of
the magazine is black
white and red, this suits
the genre of the
magazine as it is for
rock music. So colours
such as blue, yellow or
pink may not appeal to
it’s attended audience.
The proxemics has
the lead singer at
the front of the
magazine, with the
guitarist and
drummer in the
back of the photo.
Direct mode
of address
as the artist
is looking
directly at
the camera.
Also the bold text of
the word FREE!
Grabs the attention of
people who may be
looking at magazines,
this may appeal to
them and make them
want to purchase it
more.

4. Music Genre
Kerrang! magazine is dedicated to the rock
music genre.
 Kerrang! was initially devoted to the New
Wave of British Heavy Metal and the rise of
hard rock acts. In the early 2000s it became
the best-selling British music newspaper.
 Kerrang! Magazine is closely linked to other
music magazines such as Q.


5. How is Kerrang! Doing?
The magazine has shown not to be doing
very well over the last past couple of years
with sales slowly falling.
 Sales of Kerrang! fell 4.5% period on period
and 6.6% year on year to 40,203.
 Kerrang! first became published 6th June
1981 and is now a weekly published
magazine.


6. Magazine Developers etc
Editor – James McMahon
 Publisher – Bauer Media Group
 Founder – Geoff Barton
 Country – United Kingdom
 Based In – London
 Language – English
 Website – www.kerrang.com


7. People’s opinions about
Kerrang! Magazine
vary between different
forums.

8. Magazine Website
The top of the page clearly states
the typical title that would be found
on the magazine, making this
recognisable to the audiences.
The website
helps to
promote bands
that will often
feature in the
magazine.
The website
gives you the
option to view
certain things that
may not appear
in the magazine.
The colour scheme does
not change much
throughout the style of the
magazines, it sticks to its
original dark shades so
that it will appeal to it’s rock
music audiences.