For all of CRM’s many strengths, no CRM system alone offers what today's marketer must have to support sales and business goals. This is where marketing automation can help complement your CRM system; by working together, it allows marketers to generate sales-ready leads and provide salespeople with real data to close more business In this deeper dive into Act-On and Marketing Automation bootcamp, you'll learn about the following: Brief recap of Marketing Automation Brief recap of Act-On Deeper dive into Act-On functionality and capabilities How using Act-On with a CRM changes the game

1. Marketing Automation Boot Camp
Agenda
Brief Recap: What is Act-On? What is Marketing Automation?
Deeper dive into CRM and Act-On functionality and capabilities
How using Act-On with a CRM changes the game
Jesse Heller | Marketing Director | FayeBSG
Brandon Contreras | Manager, Global Channel Development | Act-On Software