Case Study: The Winona Peach Festival engaged with their attendees and exhibitors by hosting a novel "Commercial Extravaganza" photo contest using their newly launched mobile applications for iOS, Android and the mobile web developed by MyEventApps. See how they did it!

1. CASE STUDY:
How a Peach Festival Brilliantly Promoted Its
Event Through Mobile Engagement
Featuring:
Brought to you by the Mobile Experts at
& Let’s get mobile

2. Who We Are: FaveQuest, A Canadian Software Company,
Is Revolutionizing The Mobile World With MyEventApps,
A Mobile App Solution Anyone Can Afford And Use
Simple Online Dashboard
Native Apps Web Apps
iOS BlackBerry Android Mobile Web Site Web Widget
(HTML5)
Deliver end users the best possible Reach any mobile user & integrate
experience & presence in app stores with existing websites

3. A Few Of Our Recent Customers…
Just for Soccer Winterlude Canal Canada Council BikerQuest
Laughs Canada Skateway For the Arts
BlackSheep The Bronson FEO Shenkman Zaphod TEDxBurlington
Centre
Ride for Dad Cracking Up Rogers Bayfest Elmdale House WestBen Hope Beach
Tavern Volleyball
Collingwood York Street Centrepointe Canmore Cisco Fergus-Scottish
Elvis Festival Spa Theater Festival Bluesfest Festival
And many more … http://myeventapps.com/customers

4. About the Winona Peach Festival
• The Winona Peach Festival attracts
approximately 100,000 people to the
City of Hamilton each year.
• It promotes community spirit,
provides fundraising opportunities for
area organizations, and stimulates the
local economy through its Arts &
Crafts, Amusements and Commercial
Exhibits areas.
• The Festival is an event that brings
people together, providing something
for all ages from entertainment to a
variety of food and beverages.

5. Winona Peach Festival Goes Mobile
• In July 2012, the Festival launched its FIRST EVER mobile apps
available for iPhone/iPod/iPad, for Android, and for the mobile web.
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6. Winona Peach Festival Goes Mobile
• The App was the guide to all
activities, where users could:
– View key dates and the full listings of
all events
– See the live music music lineup with
bios, videos, photos and sharing tools
– Obtain directions thanks to a GPS-
enabled map
– View the site map for key location
information such as parking
– Take beautifully framed photos and
share them to Facebook, Twitter or by
email
– Access the Festival’s Facebook page
and Twitter stream
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7. Introducing the PeachCam
• To add a touch of “Peach”,
the Festival branded its
SouvenirCam feature as the
“PeachCam”.
• It’s a fun photo tool which
adds a souvenir frame
around pictures and allows
users to share the photo with
friends on Facebook, Twitter
and by email.
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8. From PeachCam to Photo Contest
• The Festival came up with a brilliant use for the PeachCam: turn it
into a photo contest. This was an excellent promotion for several
reasons:
1. It promotes the mobile app. Not only are participants required to
download the app, but they actually have to use it.
2. It promotes the event. Due to the social nature of the feature, users
who took photos and shared them with their friends on Facebook or
Twitter were also increasing awareness of the event at the same time.
3. It engages with attendees. While advertising is effective to promote,
an interactive contest representing the spirit of the Festival builds
deeper and longer-lasting relationships with its attendees.
4. It promotes and encourages engagement with exhibitors. The
prizes were sponsored by the 29 participating vendors and winners
were obliged to walk around vendors’ booths to collect their goodies.
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9. It Was EASY for Users to Participate…
• Interested participants simply had to follow 4 steps:
(1) Launch the (2) Click “Share” (3) Select (4) Click “Send”
PeachCam and take “Extravaganza”
a photo of their which launched
best festival smile email with photo
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10. …And It Was EASY for The Event Organizer to Run
• The Festival easily
configured the contest in
the online dashboard:
Enable Contest
Destination Email
Button Text
Email Subject
Email Body
Date Range
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11. It Was Also Easy to Customize a Page in the
“More” Section Describing the Contest
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12. The Festival Leveraged Facebook and Twitter to Promote,
Thank Participants, and Announce The Winners
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13. Peachy Success
29 exhibitors collectively donated prizes worth over $1500
Dance lessons, bed sheets, spray tattoos, gift baskets,…
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14. Peachy Success
• The daily average number of app downloads doubled after the
contest was announced.
Series 1
App Downloads
3
2.5
2
1.5
1
0.5
0
Week Before Week After
1
Contest 2 Contest
Announcement Announcement
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15. Peachy Success
“ The SouvenirCam was so much fun to use. We even used it to run
two contests and got many great photos from fans and photos
posted to Facebook and Twitter ”
“ I believe that this is the type of app that can bring every
event into the tech world, for young and old alike. It was a
“
great addition to our social media advertising and I would
encourage every festival, large from Debbie” use it!”
Quote
or small, to
Debbie Bramer,
Advertising Chair
Winona Peach Festival
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16. Thank You!
If you have any questions about this document – please contact us at
info@favequest.com

17. MyEventApps Highlights
• Everyone can do it: just fill in forms and it’s live within days
• Everyone can afford it: as low as $900/year
• Make money from sponsors: Dynamic banner and other
features for sponsor placement
• Universal: Native iPhone, iPod, iPad, Android and Blackberry
support + HTML5 Mobile Website + drop in web widget
• Customizable: customize your graphics, icons and content
thanks to an easy-to-use online dashboard
• Integrated calendar: add events to phone’s calendar
• Integrated social media: post events to Facebook, Twitter,
watch YouTube videos, post photos
• Integrated ticketing: link to any online box office and
integrated click-to-call
• Souvenir Cam: integrated camera with custom frames and
sharing to Facebook and Twitter – great for contests
“Because every event
• Google map: includes GPS and directions
deserves an app”
http://myeventapps.com/take-a-tour/

18. Pricing
http://myeventapps.com/pricing
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