I started my company, FSB Associates in 1995 to work on the World Wide Web. When people asked me what I did, I had no answer and no idea. My experience was in publicity and marketing of books, so I started there. Here are some of the smart and and not so smart things I have said over the years.

1. MY 20 YEARS ON THE WEB
FAUZIA BURKE
FOUNDER & PRESIDENT
www.fsbassociates.com
@FauziaBurke

2. I started my company, FSB Associates in 1995 to work on the
World Wide Web. When people asked me what I did, I had no answer
and no idea. My experience was in publicity and marketing of
books, so I started there.
Here are some of the smart and and not so smart things I have said
over the years.
MY 20 YEARS ON THE WEB
2 www.fsbassociates.com
@FauziaBurke

3. MY 20 YEARS ON THE WEB
3
“I think this WWW thing is going
to be big” ~1995
www.fsbassociates.com
@FauziaBurke

4. “Someday everyone will have
email” ~1996
MY 20 YEARS ON THE WEB
4 www.fsbassociates.com
@FauziaBurke

5. “We should do a website for Sue
Grafton. There is only one other
author with a website” ~1997
MY 20 YEARS ON THE WEB
5 www.fsbassociates.com
@FauziaBurke

6. “No one will pay to run an
excerpt online. It’s not like first
serial” ~1998
MY 20 YEARS ON THE WEB
6 www.fsbassociates.com
@FauziaBurke

7. “Just because something can be
done online, doesn’t mean it
should be done online” ~1999
MY 20 YEARS ON THE WEB
7 www.fsbassociates.com
@FauziaBurke

8. “Making the step from ‘I like this
book’ to ‘I want to buy this book’
is literally one click away”
~2000
MY 20 YEARS ON THE WEB
8 www.fsbassociates.com
@FauziaBurke

9. “Book reviews are alive and well
with book bloggers providing
them everyday” ~2001
MY 20 YEARS ON THE WEB
9 www.fsbassociates.com
@FauziaBurke

10. “Of course you need a website”
~2002
MY 20 YEARS ON THE WEB
10 www.fsbassociates.com
@FauziaBurke

11. “I’ll take a community with that
book, please” ~2003
MY 20 YEARS ON THE WEB
11 www.fsbassociates.com
@FauziaBurke

12. “We are willingly giving up our
privacy. I fear someday we will
regret it” ~2004
MY 20 YEARS ON THE WEB
12 www.fsbassociates.com
@FauziaBurke

13. “Book publishing is not dying, it's
evolving. And that’s a good
thing” ~2005
MY 20 YEARS ON THE WEB
13 www.fsbassociates.com
@FauziaBurke

14. “I don't get Twitter at all”
~2006
MY 20 YEARS ON THE WEB
14 www.fsbassociates.com
@FauziaBurke

15. “Social media will continue to
grow in importance over the next
two years” ~2007
MY 20 YEARS ON THE WEB
15 www.fsbassociates.com
@FauziaBurke

16. “Publicity plus social media is a
winning combination” ~2008
MY 20 YEARS ON THE WEB
16 www.fsbassociates.com
@FauziaBurke

17. “Digital is not a department. It’s a
process, a critical process”
~2009
MY 20 YEARS ON THE WEB
17 www.fsbassociates.com
@FauziaBurke

18. “There is no everyone.com”
~2010
MY 20 YEARS ON THE WEB
18 www.fsbassociates.com
@FauziaBurke

19. “Digital marketing is an
innovative field. Try different
things in different combinations”
~2011
MY 20 YEARS ON THE WEB
19 www.fsbassociates.com
@FauziaBurke

20. “If you want to be known as an
expert in your field, you need to
build your digital brand” ~2012
MY 20 YEARS ON THE WEB
20 www.fsbassociates.com
@FauziaBurke

21. “It’s important to remember that
Social Media and Social
Networking are not the same”
~2013
MY 20 YEARS ON THE WEB
21 www.fsbassociates.com
@FauziaBurke

22. “People follow people, not books”
~2014
MY 20 YEARS ON THE WEB
22 www.fsbassociates.com
@FauziaBurke

23. “Design, engagement, and
visibility! You need all 3 for a
successful digital brand” ~2015
MY 20 YEARS ON THE WEB
23 www.fsbassociates.com
@FauziaBurke

24. MY 20 YEARS ON THE WEB
24
Fauzia Burke is the Founder and President of FSB Associates, an
Internet marketing firm specializing in creating online awareness
for authors, experts, and businesses. From the company's inception
in 1995, Fauzia has been a trendsetter in
developing integrated digital marketing campaigns for her clients.
You can find her blogs on the Huffington Post and follow her
on Facebook and Twitter.
www.fsbassociates.com
@FauziaBurke