Join FastSpring as we discuss 5 effective strategies to help you scale your business in 2019.

1. 5 Ways
to Grow Your
Software Business
in 2019 and Beyond
S A R A H B O T T O R F F / V P , M A R K E T I N G
FEB14/2019

2. Housekeeping
Tips:
• Audio will be provided via the webinar URL
• You will not require an additional conference line
• This webinar will be recorded and available to
watch on demand following the live presentation
To Ask a Questions:
• Click on the floating Q&A toolbox on your screen

3. • Thousands of software companies
• 200+ regions
• 7+ million transactions powered by FastSpring every year
B R O U G H T T O Y O U B Y
FastSpring is the trusted full-service ecommerce partner for companies that sell software
around the world. With FastSpring’s full-service ecommerce solution, you can sell more,
compete big, and stay lean. Founded in 2005, FastSpring is a privately owned company
headquartered in Santa Barbara with offices in Nebraska and Amsterdam.

4. 5 Ways
to Grow Your
Software Business
in 2019 and Beyond
S A R A H B O T T O R F F / V P , M A R K E T I N G
FEB14/2019

5. As VP of Marketing at FastSpring, Sarah Bottorff is responsible for strengthening
and optimizing FastSpring’s cross-channel marketing for domestic and
international audiences. Bottorff has 20 years of marketing and communications
experience from AppFolio, CJ Affiliate by Conversant, and Johnson & Johnson.
V P , M A R K E T I N G A T F A S T S P R I N G
Sarah Bottorff

6. GROWTH + PROFIT

7. 5 Strategies
for Growth
in 2019
Universal
Comprehensive
Impactful

9. Develop
High-Quality
Content
S T R A T E G Y # 1

10. 81%of shoppers
conduct online research
before buying
M I N E W H A T . C O M , 2 0 1 4
C o n t e n t
M a r k e t i n g

11. Videos
Case Studies
Infographics
User Reviews
Blog Posts
Types
of
Content

12. 97%purchase intent increase
from video consumption
M E D I A P O S T , 2 0 1 2

13. Long-Form
Content
9X more effective than
short-form posts

14. Infographics
Short Videos
Social Posts
Repurposed
Content

15. Develop
High-Quality
Content
S T R A T E G Y # 1

16. Invest in
Top-Performing
Media Channels
S T R A T E G Y # 2

17. Which channels are
performing well?
Where is there opportunity?
Which aren't?

18. Email Marketing
Pay-Per-Click Advertising (PPC)
Search Engine Optimization (SEO)
Display Advertising
Social Media Marketing
Content Marketing
Affiliate Marketing
Public Relations
New
Channels
to Test

20. Invest in
Top-Performing
Media Channels
S T R A T E G Y # 2

21. Showcase
Real-World
Success
S T R A T E G Y # 3

22. CUSTOMER
STORIES

23. Customer Pain Point
+
Solution
+
Result
+
Supporting Data
=
Successful Customer Story
Formula
for Great
Customer
Stories

24. REVIEWS

25. 95%of consumers read online reviews
S P I E G E L , 2 0 1 7

26. BRAND
ADVOCATES

27. Showcase
Real-World
Success
S T R A T E G Y # 3

28. A/B Test…
Everything!
S T R A T E G Y # 4

29. STATISTICAL
SIGNIFICANCE

30. Headlines
CTAs
Order of Content
Messaging

31. Imagery
Colors
Layout
Typography
Design

32. A/B Test…
Everything!
S T R A T E G Y # 4

33. Offer a World-Class
Ecommerce
Experience
S T R A T E G Y # 5

34. Top Reasons For Cart Abandonment
B A Y M A R D I N S T I T U T E , 2 0 1 7
69.89%the average
cart abandonment rate
5 5 %
3 4 %
2 6 %
2 1 %
Extra costs
Required account creation
Difficult checkout process
Unclear pricing
1 7 %
Credit card issues
1 7 %
1 6 %
1 1 %
Website errors
Slow delivery
Return policy

35. Full-Service
Ecommerce Partner

36. F A S T S P R I N G , 2 0 1 9
30%conversion rate increase with a
full-service ecommerce solution

37. Grow Your Business
in 2019 and Beyond

38. Q&A