The problems why "Bro-Ties" could not become a successful business and how "Guerrilla Marketing" can solve that. The slide also covers the importance of guerrilla marketing as well.

1. GUERRILLA
OF
BRO-TIES
MARKETING

2. PRESENTED BY :
FARZANA - 022
ABRAR - 034
FARHEEN - 074
ANIKA - 098
MEHEDI - 111
RISALAT - 158

3. CASE ELEMENTS

4. IntroDUCTION
Started by Afrida Haque, a student of
BUP in 2015
Guys look trendy and good in
bow-ties
Not so well-known business in
Bangladesh

5. overview / analysis
Were cheap in
price
Was easy to
produce
Opened her
FaceBook page

7. status report
She was getting
orders from her
friends
1

8. status report
2
It became a
trending
business in BUP

9. status report
3
She was getting
orders from the
outside of her
university

10. status report
4
She got an
order from USA

11. case problem
She had limited knowledge on
business and marketing
And for that reason….

12. case problem
She had to let go the offers and her orders were
decreasing in number
Her competitors and copy cats were growing
in numbers
Soon she became demoralized and gave up on
her FaceBook page

13. teaching elements

14. synopsis
The reasons she could not overcome the
problems were …

15. synopsis
Poor knowledge of
Marketing
Low investment
Lack of proper time
management
1
3
2

16. synopsis
All these problems can be solved through
GUERRILLA MARKETING

17. Guerrilla Marketing

18. But the question is
Why Guerrilla Marketing ???

19. Because Guerrilla marketing
does not include deep
knowledge of marketing sector,
it does not need high
investment.

20. And of course it grabs
the attention within a
very less time.

21. EDUCATION OBJECTIVES
Guerrilla marketing
relies on time, energy
and imagination

22. EDUCATION OBJECTIVES
It offers a way to
engage highly
targeted audience,
simply to jar
consumers who are
so inundated with
advertisements

23. The Characteristics :
1.Unexpected
2.Drastic
3.Humorous
4.One Shot
5.Cheap
6.Customers’ benefit

24. The Advantages :
1.Flexible
2.Low Cost
3.Targeted
4.Simple

25. The Instruments :
1.Undercover marketing
2.Illegal methods ( Bill
Stickers, Spray paints,
Graffiti ads )
3.Stickers

26. Some successful
Guerrilla marketing
strategies

27. Tips for resolving the case
1.Promote the brand in BUP
campus
2.Promote the brand in the
Universities
3.Promote through social
media

28. Tips for resolving the case
4.Give rebranding strategy
and find out flaws by GAP
analysis
5.Analyze the feasibility of
each action
6.Viral and Buzz Marketing

29. any questions?

30. Thank you for your
patience