Most mobile user time is spent using apps rather than mobile browsers. By 2015, over 80% of U.S. mobile users will have smartphones, and more than half of American adults already own a smartphone, with Apple and Android making up over 75% of the smartphone market. Research shows that mobile users increasingly rely on their devices for local searches, shopping, and prefer receiving offers and coupons on their mobile phones, highlighting the importance for businesses to have a mobile app in order to effectively engage and reach customers.

1. Business Impact: Mobile App
by ASRteam.com

2. 80% of mobile user time is from apps, 20% is from mobile
browsers.
(VentureBeat 2013)

3. By 2015, 81% of U.S. Mobile phone users will have
smartphones.
(Goldman Sachs 2013)

4. More than half of American adults own a smartphone.
(Pew Research 2013)

5. More than 75% of the smartphone market is Apple and
Android.
(comScore 2013)

6. 52% of smartphone users prefer receiving offers on their
mobiles.
(eConsultancy 2013)

7. 95% of mobile users use their devices for local search.
(Nielsen 2013)

8. 9 out of 10 mobile phone searches result in a purchase or
visit.
(Nielsen 2013)

9. 75% of mobile users use their mobile device for shopping.
(Nielsen 2013)

10. Does your business have a mobile app?
ASRteam.com