Smarp Snapshot 210 -- Google's Social Media Ad Fraud & Disinformation Strategy
Types of research (Sociology)
1. Types of Research
1. Pure Research
* Theoretical Research
* To Contribute to Theory
2. Literature on the Subject
2. Empirical Research
• Field Primary data
• To study conditions in society
• To discover facts
• Root causes of the problem
• Illiteracy and Crime
• Study in a Prison
3. Objectives of Research
• Development of Knowledge
• Scientific study
• Welfare of Humanity
• Classification of Facts
• Social control and Prediction
• To Understand Human Behavior
• To improve Knowledge
• To reject old theory
• To modify old theory
• To propound new theory
• To Identify gaps in Knowledge
4. Research Design
• Plan of Research Study
• Logical strategy to answer a question
• Blue print for House construction
5. Types of Design
1. Exploratory or Formulate design
• Studies of a new field
• Experience survey
• To study practical cases
2. Descriptive Studies
• To describes characteristics
3. Diagnostic Studies
• For Discovering a problem
6. 4. Analytical Studies
• How and Why
• To ascertain causality
• Basic to all scientific analysis
5. Experimental design
• Experimental Groups
• Control Group
• Stimulus Groups
• Non -Stimulus Groups
• To conduct experiment Under controlled
conditions
7. 4. Analytical Studies
• How and Why
• To ascertain causality
• Basic to all scientific analysis
5. Experimental design
• Experimental Groups
• Control Group
• Stimulus Groups
• Non -Stimulus Groups
• To conduct experiment Under controlled
conditions
