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CLOSING THE ENGAGEMENT GAP
“What everyone else
is calling Web 2.0 is
actually fandom…”
Henry Jenkins (left)
Co-founder, Comparative Media Studies
Program at MIT
Fandom is Opt-in, Social, Creative, and collaborative.
Fandom shrinks the world.
And technology is making the world smaller faster.
Soon every website will be social.
HOW COULD YOUR FAN EXPERIENCE BE LESS PUBLISHEd…




                            …and more participatory?
has solutions for customers
seeking a more profitable level
       of engagement.
OWN YOUR OWN CHATTER with THE CHATTERBOX…
..AND TURN YOUR
FANS INTO USERS.
“I'm loving the new
interface on
Timberwolves.com.
I've gone to the site
more in the last two
days than I had in the
last two months.”
Kevin Myers
Minnesota Timberwolves Fan
30% of Page visits interact with the ChatterBox…
…and the Chatterbox creates links back to your site.
SHARE YOUR JUMBOTRON…
…and Turn your audience into advocates.
         “Now that it’s
         possible, why
         wouldn’t you let
         your fans see their
         own pictures on the
         scoreboard?”
         Sterling Cryder
         Sooner Sports Properties




                                    Scoreboard Photo Sharing
An in-venue feature with five brand touchpoints.

              Features      Traditional Video     “Pix2Screen”
                               Fan Cam          (the other guys)   Scoreboard Photo
Touchpoints
                                                                       Sharing

   Scoreboard logo
 visibility/PA mention
                                   X                  X                   X

  Branded text msg
reply to all participants
                                                      X                   X

  Branded real-time
     web gallery
                                                                          X

   Send to a friend                                                       X
    branded email


   Branded social
   media sharing/
                                                                          X
  gallery promotion
Branded
  Galleries
 averaging
double-digit
 page views
  per visit.
PHOTOS AND CHATTER together.




MrBobaFett: OMG penalty kick shoot out... #chicagofire norm0: what’s
Fan-generated content that can go anywhere…

   Mobile Apps




                 Brand Thunder’s Custom Branded Firefox Browser Theme Sidebar
…And more content = more measurable fan data
Powering engagement through content sharing.

 Driving sales, sponsor revenues, and CRM.

       Closing your Engagement Gap.


   http://fanchatter.com • sales@fanchatter.com

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FanChatter Products

  • 2. “What everyone else is calling Web 2.0 is actually fandom…” Henry Jenkins (left) Co-founder, Comparative Media Studies Program at MIT
  • 3. Fandom is Opt-in, Social, Creative, and collaborative.
  • 5. And technology is making the world smaller faster.
  • 6. Soon every website will be social.
  • 7. HOW COULD YOUR FAN EXPERIENCE BE LESS PUBLISHEd… …and more participatory?
  • 8. has solutions for customers seeking a more profitable level of engagement.
  • 9. OWN YOUR OWN CHATTER with THE CHATTERBOX…
  • 10. ..AND TURN YOUR FANS INTO USERS. “I'm loving the new interface on Timberwolves.com. I've gone to the site more in the last two days than I had in the last two months.” Kevin Myers Minnesota Timberwolves Fan
  • 11. 30% of Page visits interact with the ChatterBox…
  • 12. …and the Chatterbox creates links back to your site.
  • 14. …and Turn your audience into advocates. “Now that it’s possible, why wouldn’t you let your fans see their own pictures on the scoreboard?” Sterling Cryder Sooner Sports Properties Scoreboard Photo Sharing
  • 15. An in-venue feature with five brand touchpoints. Features Traditional Video “Pix2Screen” Fan Cam (the other guys) Scoreboard Photo Touchpoints Sharing Scoreboard logo visibility/PA mention X X X Branded text msg reply to all participants X X Branded real-time web gallery X Send to a friend X branded email Branded social media sharing/ X gallery promotion
  • 16. Branded Galleries averaging double-digit page views per visit.
  • 17. PHOTOS AND CHATTER together. MrBobaFett: OMG penalty kick shoot out... #chicagofire norm0: what’s
  • 18. Fan-generated content that can go anywhere… Mobile Apps Brand Thunder’s Custom Branded Firefox Browser Theme Sidebar
  • 19. …And more content = more measurable fan data
  • 20. Powering engagement through content sharing. Driving sales, sponsor revenues, and CRM. Closing your Engagement Gap. http://fanchatter.com • sales@fanchatter.com