Designing in-game purchases
•
11 gostaram•7,276 visualizações
In-game purchases are here to stay. Now more than ever it is clear that players are comfortable spending money in browser, mobile, and download games. But just because players are willing to pay does not mean game developers know how to give them something worth buying. This talk gives practical, hands-on guidelines and processes for designing your game’s monetization. Core loops, feature design, economy design, user interface tips, user experience flows, and forecasting tools are all covered in this actionable talk from a 11 year design veteran who has successfully made the leap from designing paid games to freemium games.
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Semelhante a Designing in-game purchases
Semelhante a Designing in-game purchases (20)
Último
Último (20)
Designing in-game purchases
- 1. gdc next | nov 13 ethan levy | monetization design consultant | @FamousAspect Designing in-game purchases FamousAspect.com
- 8. a practical guide to in-game purchases • Is my game a good fit for freemium? • Is my design built for freemium? • Am I selling the right things? • What examples should I follow? FamousAspect.com
- 9. is my game a good fit for the freemium model? Am I ready for MTX? FamousAspect.com
- 10. mo’ fun == mo’ money Turning players into veterans is key to making money FamousAspect.com
- 11. value lies in vets 86% of revenue comes from Vets FamousAspect.com
- 12. conversion takes time 23 sessions before spend in multiplayer FamousAspect.com
- 13. ideal player progression Newb Player Vet Early Game Mid Game Elder Game FamousAspect.com
- 14. great elder games are • social • competitive • infinitely replayable • involve social organization FamousAspect.com
- 15. is my design built for freemium? My core loop FamousAspect.com
- 16. what is a core loop? • Key set of activities a player takes each session • Path of least resistance • Actions - main interactive elements • Gates - elements that block progression • Sinks - where player spends currency • Taps - where player gains currency FamousAspect.com
- 17. purchasing not present Major Mayhem FamousAspect.com
- 18. purchasing not present Major Mayhem FamousAspect.com
- 19. purchasing not present Major Mayhem FamousAspect.com
- 20. purchasing not present Major Mayhem FamousAspect.com
- 21. purchasing not present Major Mayhem FamousAspect.com
- 22. purchasing not present Major Mayhem FamousAspect.com
- 23. purchasing made present Despicable Me: Minion Rush FamousAspect.com
- 24. purchasing made present Despicable Me: Minion Rush FamousAspect.com
- 25. purchasing made present Despicable Me: Minion Rush FamousAspect.com
- 26. purchasing made present Despicable Me: Minion Rush FamousAspect.com
- 27. purchasing made present Despicable Me: Minion Rush FamousAspect.com
- 28. am I selling the right things? My offer catalog FamousAspect.com
- 29. purchase makes a promise Kingdom Rush FamousAspect.com
- 30. crossing the penny gap Card Hunter FamousAspect.com
- 31. out of context upsell Call of Mini: Infinity FamousAspect.com
- 32. danger of linear content Bloons Tower Defense 4 FamousAspect.com
- 33. danger of linear content Example data from level based game FamousAspect.com
- 34. permanent vs consumable goods Consumables create a path to infinite monetization FamousAspect.com
- 35. ask for dollars Kingdom Rush: Frontiers FamousAspect.com
- 36. ask for dollars Kingdom Rush: Frontiers FamousAspect.com
- 37. luxury items Cater to high value players FamousAspect.com
- 38. currency package pricing The Last Stand: Dead Zone FamousAspect.com
- 39. what examples should I follow? UI/UX best practices FamousAspect.com
- 40. teach players to spend Batman: Arkham Origins FamousAspect.com
- 41. teach players to spend Batman: Arkham Origins FamousAspect.com
- 42. teach players to spend Batman: Arkham Origins FamousAspect.com
- 43. teach players to spend Batman: Arkham Origins FamousAspect.com
- 44. teach players to spend Batman: Arkham Origins FamousAspect.com
- 45. teach players to spend Batman: Arkham Origins FamousAspect.com
- 46. first taste is always free CSR Classics FamousAspect.com
- 47. first taste is always free FamousAspect.com
- 48. first taste is always free CSR Classics FamousAspect.com
- 49. level the playing field Clash of Clans FamousAspect.com
- 50. advertise your goods Fairway Solitaire FamousAspect.com
- 51. more fun with friends Bejeweled Blitz FamousAspect.com
- 52. more fun with friends TinyCo report jun ’12 FamousAspect.com
- 53. community based elder game Life is Crime FamousAspect.com
- 54. optimize the path to purchase Tiny Castle FamousAspect.com
- 55. optimize the path to purchase Tiny Castle FamousAspect.com
- 56. optimize the path to purchase Tiny Castle FamousAspect.com
- 57. optimize the path to purchase Tiny Castle FamousAspect.com
- 58. optimize the path to purchase Tiny Castle FamousAspect.com
- 59. optimize the path to purchase Backyard Monsters: Unleashed FamousAspect.com
- 60. optimize the path to purchase Backyard Monsters: Unleashed FamousAspect.com
- 61. short sessions, long treadmill Defender II FamousAspect.com
- 62. mobile = comfort gaming FamousAspect.com
- 63. mobile = comfort gaming FamousAspect.com
- 64. mobile = comfort gaming FamousAspect.com
- 65. continue the conversation • Email: ethan@FamousAspect.com • Twitter: @FamousAspect • Articles, tools and templates: FamousAspect.com FamousAspect.com
Notas do Editor
- level the playing field for non spenders
- Tripled player retention and doubled revenue after running their first bi-weekly gang event. “Revolutionized the game 6 months after launch”