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To Act or Not To Act:


Turning Purpose Into Action
Through Brand Activism


@FalconIO
falcon.io events@falcon.io
Welcome & intro


De
fi
nition


Our panelists


The discussion


Audience Q&A
Today’s Agenda.
Brand Activism consists of business
efforts to promote, impede, or
direct social, political, economic,
and/or environmental reform or
stasis with the desire to promote or
impede improvements in society.
Nils Knoop


Integrated Marketing &
Communications


Ben & Jerry’s
Kaitlyn
WonJung Chang


Brand Innovation Lead


Accenture Interactive
Dino Kuckovic


Director of Community
& Events


Falcon.io
PANE
L

Brand Activism
@FalconIO #FalconEd
@kaitlynchang @dinokuckovic
@nilsknoop
Logan Woods


Creative Director


Scholz & Friends
@woodslogan
@FalconIO #FalconEd
@falconIO
falcon.io events@falcon.io

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To Act or Not To Act: Turning Purpose Into Action Through Brand Activism

  • 1. To Act or Not To Act: Turning Purpose Into Action Through Brand Activism @FalconIO falcon.io events@falcon.io
  • 2. Welcome & intro De fi nition Our panelists The discussion Audience Q&A Today’s Agenda.
  • 3. Brand Activism consists of business efforts to promote, impede, or direct social, political, economic, and/or environmental reform or stasis with the desire to promote or impede improvements in society.
  • 4. Nils Knoop Integrated Marketing & Communications Ben & Jerry’s Kaitlyn WonJung Chang Brand Innovation Lead Accenture Interactive Dino Kuckovic Director of Community & Events Falcon.io PANE L Brand Activism @FalconIO #FalconEd @kaitlynchang @dinokuckovic @nilsknoop Logan Woods Creative Director Scholz & Friends @woodslogan