While still considered a new strategy, many brands are already mastering and benefiting from influencer marketing. In fact, most businesses using an influencer marketing strategy see a 7-fold increase in their ROI. For medium- and smaller-sized companies, they simply can’t afford to spend thousands on a Tweet or Instagram post. So how can they make influencer marketing work for them? The solution is to build an organic influencer marketing strategy where influencers (or do we need to call them brand ambassadors?) genuinely interact with the brand without having to pay them.

1. #spark19
Will Weeks
Director of Marketing &
Technology
Day 8
16:10
Coming up
Panel: How to Turn Your Fans Into
Influencers
Kevin Ellul
Co-Founder
Glitch Festival
Pernille Ejstrup
Customer Success Manager
Falcon.io
slido.com #spark19 Track C

2. #spark19
Will Weeks
Director of Marketing & Technology / Day 8
@willwks / day8.com
Kevin Ellul
Co-Founder / Glitch Festival
@kevin.glitch / glitchfestival.com