2. Introduction:
- Safari Travel, since 1982 (30 years of local expertise).
- Our Motto is: Quality, Consistency and passion .
- Medium Sized agency with expertise in both corporate and Leisure, 6 branches,
30 staff.
- Parent company, Safari Group among top 100 companies.
- Chosen for representation by, Bahrain air, Czech Airlines, Saudi Airlines.
Snap Shot of Country:
- Largest Arab estate in Arabian Peninsula (2,149,690 km2 )
- Monarchy and welfare state.
- Stable currency
- 2nd Largest Oil reserves.
- 6th largest Gas reserves.
- Increasing / Stable Oil prices after financial crisis.
- Estimated Population of 25 m, Riyadh - 7 million
- GDP 2013 estimate: 775.075 billion

3.  Since 1982 (experience of 30 years)
 Knowledge of Local Market with international expertise and
standards.
 GSA handling experience/accolades (Turnaround/Successful
re positioning of BN achieving Riyadh as highest revenue
generation station in 2013).
 Strong corporate presence.
 Experienced GSA team and support system.
 Experienced in Marketing activities.
 Commitment, dedication and passion.

4.  Social Dynamics, greater proportion of Youth and
growing influence of female segment.
 Relaxation of US visa.
 UK as a popular business/leisure destination.
 Changing Holiday Seasonality with school holidays
falling in European commercial high season.
 Growing cross Atlantic demand.
 Positioning of strong VS global brand.
 Strong and growing economy.
 Recession in UK, stabilizing pricing of Leisure products
and increasing reach of prospective clients.

5.  Political Environment: (Arab Spring)
 Saudization
 Product Awareness
 Social Dynamics and Airline Image
 Positioning
 Absence of Code Share partners.
 Online presence of Key European carriers.
 Strong loyalty programs of LH and BA.
 Competition by growing cross Atlantic reach of Middle
Eastern Carriers (EK/EY/QR direct flights)
 Yielding and Price flexibility of competition.
 Online presence

6.  Prominent Display.
 Coordinating with leading newspapers for Print
Media reviews.
 BTL activities.
 Kiosk at Fashion brands / Key Malls targeting Youth
and families.
 Event Sponsorship.
 Fam Trip’s.
 Giveaways.
 Agency staff reward scheme.

7.  Youth Focused marketing activity to increase share of Economy
segment in Premium malls / Fashion brands.
 Corporate focused activity for Premium Economy and Upper
Class.
 Strong Market presence, missionary sales with a dedicated Sales
Executive.
 Setting achievement benchmarks for the GSA staff.
 Cross Atlantic travel : targeting NYC North East, Orlando in South
East and Los Angeles in West coast.
 Targeting destination London.
 Flexible Pricing strategy with availability of IT fares for Leisure
business.
 Strong Media presence and coordinating favorable reviews.
 Increasing brand visibility by agency branding (appointed agent
stickers) and giveaways.

8. Year TTV Remarks
Achieved 2012 1.5 Approximate
2013 2.1
2014 3.5
2015 6
Year Investment Standard
Retention
Achieved
2012
0
2013 145 K 63 K
2014 170 K 105 K
2015 180 K 180 K
• Above is based on approximation.
• We recommend, 5 + 2% commission to justify expenses.

9.  Airline system.
 GSA staff Training.
 Interline / SPA agreement.
 Code Share arrangements.
 Giveaways and visibility material.
 Leads.
 Joint Marketing / Cost sharing.
 GSA Special Commission / Override consideration.
 IT fares.
 Toll free number for Dubai Call center (easy access).
 Reduced fare / Industry discount tickets.

10. Thank You