LG - Libya Organised an event based on the exhibition of their products complete range that was based on 5 days from 1st October to 5th October 2013, visited by almost 800 visitors per day , based on multiple activities and promotional hype,supported by multiple pre-hype activities like Radio Ads, ATL Branding, fliers distributions & e-marketing. the Video demonstrates the branding of event, venue decoration,product range and the marketing strategies. 5 Days event based on several activities,15 giveaways through lucky draws & chance to win 84 inches UHDTV worth 25k LYDs on the shopping of 500 LYD from the venue,brand ambassadors briefing about each products and promotions and the event was hosted by the renowned Libyan RJ. presented by SAMSUNG LIBYA- (MEGT -Middle East General Trading Company - Marketing Department).

1. LG Event for 2013LG Event for 2013
11stst
Oct, 2013 to 5Oct, 2013 to 5thth
Oct, 2013Oct, 2013

2. Event Details
• all category of goods Display and Demos
• Discounted bundle Offers
• Lucky Draws and free give aways
• 5 days – 15 give aways for the walk-in customers
participating in lucky draws
• Win 84’’ UHDTV by enrolling in the lucky draw on the
shopping of 500 LYDs from the event
• Entertainment Shows & Activities
• Layout, Design & Visual Merchandising
• Additional Activities : Kitchen environment, video game
-playing area, magic shows etc. targeting MW,DW & CTV
range.

3. Layout, Design and Visual
Merchandising

5. ATL BRANDING – OUT DOOR SIGNAGES

6. Use signs, fixtures, displays to draw customers :
Tools :
PRE-HYPE Radio
promotion
Fliers distribution
Lucky draws ;give
aways
Outdoor signage's
Brand ambassadors for
product description
Windows, walls, feature
fixtures, point-of-sale
Lighting & visuals

7. Fliers and brouchors :

13. REF - SYSTEM
modelmodel priceprice
GN-B602GLT 1050 LYD
GR-M762GLH 1150 LYD
GR-MB02GLH 1300 LYD
GR-S632GSRX 1350 LYD
GC-P237ALPN 2000 LYD
GR-J317WSBN 2900 LYD

14. Event promotions : Bundle Offers

15. Event promotions : Bundle Offers

16. Event promotions : Bundle Offers

17. REF - SYSTEM
modelmodel priceprice
GN-B602GLT 1050 LYD
GR-M762GLH 1150 LYD
GR-MB02GLH 1300 LYD
GR-S632GSRX 1350 LYD
GC-P237ALPN 2000 LYD
GR-J317WSBN 2900 LYD

18. AUDIO SYSTEMS :

19. AV RANGE :

20. AV RANGE :

21. AV - SYSTEM
model type
Mini hifi 1600w PMPO 17700W
HT BP730 701 3D BLUE RAY
CM6520 MINI HIFI 500W 5500 W
PORTABLE SPEAKER --
DOCKING SPEAKER --
SOUND BAR --
CM9730 DJ SYSTEM

22. REF - SYSTEM
modelmodel priceprice
GN-B602GLT 1050 LYD
GR-M762GLH 1150 LYD
GR-MB02GLH 1300 LYD
GR-S632GSRX 1350 LYD
GC-P237ALPN 2000 LYD
GR-J317WSBN 2900 LYD

23. CTV RANGE:

24. CTV RANGE:

25. CTV RANGE:

26. CTV RANGE:

27. CTV RANGE:

28. CTV RANGE:

29. CTV - SYSTEM
TYPE MODEL
24’’ LED
26’’ LED
32’’ LED LN5100
42’’ PLASMA PN42’ 4500
42’’ LED LA6130
42’’ LED LA6600
47’’ LED LN5700
50’’ PDP PN4500
54’’ LED 50LN5400
55’’ LED LM9600
42’’ LED LA86 42
84’’ UHD TV ULTRA HD TV

30. REF - SYSTEM
modelmodel priceprice
GN-B602GLT 1050 LYD
GR-M762GLH 1150 LYD
GR-MB02GLH 1300 LYD
GR-S632GSRX 1350 LYD
GC-P237ALPN 2000 LYD
GR-J317WSBN 2900 LYD

31. VC RANGE:

32. REF - SYSTEM
modelmodel priceprice
GN-B602GLT 1050 LYD
GR-M762GLH 1150 LYD
GR-MB02GLH 1300 LYD
GR-S632GSRX 1350 LYD
GC-P237ALPN 2000 LYD
GR-J317WSBN 2900 LYD

33. MW RANGE:

34. MW RANGE:

35. MW - SYSTEMMW - SYSTEM
modelmodel

36. REF - SYSTEM
modelmodel priceprice
GN-B602GLT 1050 LYD
GR-M762GLH 1150 LYD
GR-MB02GLH 1300 LYD
GR-S632GSRX 1350 LYD
GC-P237ALPN 2000 LYD
GR-J317WSBN 2900 LYD

37. REF RANGE:

38. REF RANGE:

42. REF - SYSTEM
modelmodel priceprice
GN-B602GLT 1050 LYD
GR-M762GLH 1150 LYD
GR-MB02GLH 1300 LYD
GR-S632GSRX 1350 LYD
GC-P237ALPN 2000 LYD
GR-J317WSBN 2900 LYD

43. WM RANGE :

44. WM RANGE :

45. WM RANGE :

46. WM RANGE :

47. WM RANGE :

48. WM RANGE :

49. WM RANGE :

50. The Wow-Factor
• more then 800 visitors per day
• creating a hype of the upcoming season
• displaying and introducing the latest models with the
competitive prices
• demonstrating the family packages with the
appealing prices
• 5 days ,15 give aways launching the Eid- Al – Kabir
promotions much louder
By creating a pre-hype
• initiators by creating a unique event of one of its kind

51. 2013-2014 Business Law Event
• Misclassification of workers as
independent contractors instead of full-
time employees