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1. You have that site on-lineforquite awhile,itsgeneratingagoodnumberof hitseverydayand you’re
thinkingwhetherornotto use AdSense advertisingonittomake it generate some formof income.
Well thisisa descriptionof the prosand consof thisapproachto Internetadvertising.AdSense has
definitelyhitthe Internetlike somethingfromanotherplanetandpeopleare veryexcitedaboutit
everywhere.There are negative aspectstoAdsenseand alternativestoconsider.
AdSense isgenerallyagreattool forwebmasters.Whereas,theywoulduse toworryabouthow to raise
enoughmoneytokeeptheirsitesprofitable,oratleastkeepthemon-linethose worriesare gone.
AdSense allowswebmasterstoforgetaboutthose worriesandconcentrate oncreatinggoodcontentfor
theirsites.Infact,the emphasisisnowoncreatingqualitycontent(oftenassociatedwiththe top-paying
words) whichwill bringyoumanyvisitors.
AdSense canalsoverywell integratedwithyourwebsite,it’seasilycustomizable intermsof colors,size
and positionwhichmeansyoucanexperimentwithitinanywayyoulike tomaximize yourincome.
AdSense isaverygoodmeansof generatingaconstantrevenue onyoursite.All youneedtodois create
some qualitycontentandkeepitupdatedconstantlyandyoucanliterallyliveoff yourwebsite.A lotof
people are doingjustthatnowadayswithAdSense,soit’sbecome sortof a businessinitself.
It’salso a greatprogram because youcan have the same account advertisingonall yourpages.Thisis
great forwebmasterswitalotof contentbecause itmeanstheydon’thave tocreate manyaccounts
unnecessarily.
But as stated,above,there are some negative aspectstoadvertising withAdSense andhere’sasmall list
of suchcons.
Clearlythe largestnegativeimpactthe AdSenseprogramcanhave on youis throughGoogle closingyour
accounts.Most of the time thishappensbecause of socalled‘clickfraud’,whichmeanssomebody
wouldbe producingartificial clicksonyourpage.

2. There’sone reallynastyside tothat.It doesn’thave tobe you makingthose artificial clicks.Itcouldvery
well be yourcompetitiondoingthisinordertoshut youdown,or the competitorof whoeveris
advertisingonyourpage,lookingtodrive theirmarketingcostsup.
The earningAdSense bringsyouare byno meansconstant.Infact, they’re notevenclose tothat.
Anythingyoudoto yoursite couldendup beinga bigmistake costingyoua greatdeal of money.It’s
that kindof pressure thathas a negative impactonyou.
Firstof all,youconstantlyneedtomake sure yoursite isin the spotlightof searchengineswhenpeople
are searchingforwhateveritisyoursite isabout.
If you fail todo that youwon’thave any visitors,andthatof course meansyouwon’thave any AdSense
revenue.Inaway thisisnothingnew,asany formof generatingrevenue onthe Internetwith
advertisinghassucha drawback.
Andfinally,anothermajorproblemisthatyouconstantlyhave tofeedyoursite withbetterandbetter
content.Now,of course,certainsitesare verywell gearedtowardsdoingthisbutwithsome typesof
contentthisisrather hard to achieve.Thisisoftenwhythe servicesof acopywriterare employedto
generate more andmore content.
Whenwritingoriginal content,the bestthingawebsiteownercandoisresearcha topicthoroughlyand
thenreturnto writingwithlotsof informationtheycanoutintheirownwords,and show theirown
opinionon.
So there are the pros and cons of usingthe AdSense networkforgeneratingprofitsthroughadvertising.
Nowthe choice of whetherornotthese workfor youisyours.
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