To Contact: Email: FahadUrRehmanKhan@outlook.com

1. Mehfil-e-Mashroob
Group Members:
Fahad ur Rehman Khan
Ayesha Anis
Muhammad Rizwan
Mujtaba Hasnain

2. Introduction
 An alternative to Rooh Afza and Jam e
Shireen.
 It is a lemon squash.
 It is a healthy drink and product which is
cleaned from any kind of preservations.
 Belongs to the product line of Syrups drinks.
 Will be more popular during Ramadan and
Eid festivals.

3. Consumer Behavior Analysis for Mehfil-e-
Mashroob

4. Demographic Characteristics
 AGE:
13-35 (people who engaged in sports activities and professional
athletes)
20-40 on field hard working workforce
8 and above students or no field required any
 INCOME:
Rs. 10,000 and above per household
 OCCUPATION:
Professional athletes, sports men, students, housewives
 FAMILY SIZE:
In Pakistan average family size is of about 4-7 per household

5. Behavioral Characteristics
 Tradition:
Studies have shown that people fall for the traditions because it
influences the consumer behavior.
 New Taste:
Lemon is a wonderful fruit. Mehfil-e-Mashroob is loaded with Vitamin
C and had the ability to turn everything it touches into cleaned
chanted, but the tart lemon needs a lot of sugar to chance into
sweetened lemonade.

6. Psychographic Characteristics

7. Product Demographics
Characteristics
Psychographics
Characteristics
Behavioral
Characteristics
Mehfil e
Mashroob
Large families and
youngsters
Health conscious people Taste and Traditions

8. Marketing Strategy

9. Promotion
 As we are in the introductory phase our
objective is to create awareness through
informative advertising.
 Use of Print media, Radio advertisement,
hoardings in major public spot, sample
distribution at mall and TV commercial
 Tie up with major cinema halls to promote our
product during intervals

10. Pricing
 800ML for Rs. 125
 1.5Ltr for Rs. 250
 3.5Ltr for Rs. 450
 4Ltr for Rs. 500

11. Target Market
 All people belonging from every different
classes and social status.
 Primary target market would be the
housewives and the secondary market would
be the joined families or the families that
have a lot of refresh drink consumers.

12. Marketing Channels
 Electronic media
 Print media
 Cable network
 Billboards
 Free Samplings
 Mall activity

13. Future of Mehfil-e-Mashroob
And in the future actionS we will be introducing our new
flavors;
 Lichi
 Pineapple
 Peach
Which will allow us to target even more people, and to discover
other segments of Markets existing in Pakistan.

14. Conclusion
 Best summer drink.
 Mehfil-e-Mashroob is the best alternative to Rooh Afza and
Jam e Shireen.
 Pakistan is comprised of 70% youth who will surely try this
drink.
 This is much healthy as compared to other drinks.