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Case Study | ROI/Sales The high-end hotel website uses Facebook Ads Results to reach more customers and offer them exotic • 100% increase in sales for travel packages coming from Facebook trips, seeing a 100 percent increase in travel • 30% increase in site visits month over month from Facebook package purchases from Facebookers. • 90% of the Facebook community who purchased travel packages were new Luxury Link customers Goals Luxury Link wanted to drive engagement and increase “At Luxury Link, we take pride in providing a luxury travel brand visibility for the well-traveled luxury customer to: experience for the well-traveled individual. Leverag- • Offer a way for people to share luxury travel ing Facebook is a great way for us to engage and share experiences and new featured destinations the unique travel experiences we offer. In addition, our • Continue to grow revenue by offering relevant deals to Facebook community allows our travelers to learn from its community others who share the same travel passion. As our commu- Approach nity on Facebook continued to engage, build and grow, Build To create a place where people could engage in a we saw an increase in revenue month over month.”Connect conversation about luxury travel, Luxury Link first Alia Henson, Social Media Manager, Luxury Link created a Page:Engage • Chose its logo as its profile picture and a cover photo Reach featuring a couple in a pool on an exotic getawayInfluence • Added photos of getaway hotspots to its timeline to Build encourage people to connect with the Page Build EngageConnect The company also ran Facebook Ads to drive likesEngage by offering travel packages for people interested in upscale getaways: Reach • Created an ad for an event that featured a live chatInfluence with a travel expert on the Caribbean, allowing people to “Join” • Targeted married people and words such as “Chanel,” “Fendi official Page,” “Prada” and “Starbucks.” Build • Used promotions in the ad text, such as “Get 65% offConnect a luxury vacation. Book your dream getaway today!”Engage Mindful that travel is inherently social, Luxury Link Reach encouraged engagement in a variety of ways, including:Influence • Frequent status updates offered people the chance to win getaways, such as a beach vacation Connect Influence Build • Live chats on the Page let people post questions and receive answers from a travel expertConnect • A Photo Contest tab included posts on a weeklyEngage picture of a travel destination, encouraging people Reach to comment and guess its location Luxury Link is a luxury hotel website that engages with peopleInfluence To reach friends of fans of its page, Luxury Link ran who love traveling, enjoy luxury and appreciate the experience sponsored stories: that Luxury Link offers. Travelers can visit the site to learn more • Used a sponsored story to increase distribution of about travel destinations, discover new places to stay and find a Page post by featuring eye-catching images of a packages that fit their desires. Luxury Link offers Live Auction high-end hotel on Moorea Island and Buy Now deals that customers can purchase for up to 65 percent off. The website provides hotels and resorts to fit • Determined that tropical destinations such as Fiji people’s standards. and Tahiti were generating the most engagement and featured those destinations to its community facebook.com/LuxuryLink Facebook: Building Essential Connections