5 businesses see increased Page likes in their target audience, higher quality comments and engagement, and increased brand awareness by using Promoted Page LIkes to reach more of their audience and find customers.

1. Goals
Grow brand awareness, lead generation, and drive
engagement with customers
Approach
Use Promoted Page Likes to build audience base and
potential leads
Generate brand awareness and lead gen with
Promoted Posts
Use conversion tracking pixels on Facebook Ads to
measure conversions and Page Insights to analyze
engagement
Results
10,000 Page likes in February 2013 attributed to
Promoted Page Likes
87% daily average increase in Page post engagement
from Promoted Page Likes
Successfully connected with industry thought leaders
and customers since using Promoted Page Likes
“Facebook has proved to be a remarkably successful
marketing platform for Teletrac. In our efforts to
expand our brand’s visibility and reach, we have relied
on Facebook to help cultivate our online presence and
to support engagement with our target audience.”
Dennis Jaconi, SEO & Social Media Manager, Teletrac
Teletrac is an industry-leading SaaS company, that
provides GPS fleet tracking and automation solutions
for the U.S. and U.K. marketplaces.
facebook.com/Teletrac
www.teletrac.com
U.S.A. and U.K. Technology
Goals
Drive brand awareness and increase new business
leads
Approach
Use Facebook Page as channel to replace direct mailers
with 2-3 educational posts per week
Use Promoted Posts to spread the word about
corporate events locally
Regularly use Promoted Page Likes targeting people in
South Florida to find new clients
Results
Grew from 4,000 likes to over 5,000 engaged likes since
using Promoted Page Likes
Regularly see increased attendance at key local events
from the same people liking their Promoted Posts
“Facebook is a way for us to stay in contact with
existing clients and has helped us get the word out
about our events with Promoted Posts.”
Marc Anidjar Esq., Managing Partner, Anidjar & Levine
Anidjar & Levine is a full service law firm based in Fort
Lauderdale, FL.
facebook.com/Anidjar.Levine
www.southfloridainjurylaw.com
Fort Lauderdale, FL Professional Services
Promoted Page Likes Success Stories | 1
Knoxville, TN
Goals
Increase product awareness, drive sales, and build
loyal customer community
Approach
Create ongoing Promoted Page Likes campaigns to
cultivate fan base for seasonal promotions
Create Facebook Offers to drive product sales and
gain customers
Gain product insights from feedback on Page posts
Results
$100,000 in revenue in 6 months exclusively from
Facebook
2-5x their return on ad investment from Promoted
Page Likes
Over 18x increase in Page likes in 6 months from
Facebook Ads and Facebook Offers
“Facebook has given our business a great avenue
for building our community and driving sales. We
particularly like that we can control the timing
and terms of our specials and advertising. With our
other marketing partners, we are reliant on their
calendar and terms.”
Todd McCormick, Owner, PhotoBarn
PhotoBarn specializes in unique, handcrafted photo
products and is based in Knoxville, TN.
facebook.com/myPhotoBarn
www.photobarn.com
Retail

2. Promoted Page Likes Success Stories | 2
Jackson, New Jersey
Goals
Drive word of mouth about their Electric Adventure
music festival and increase event attendance
Approach
Create Promoted Page Likes targeting people near New
Jersey
Use Promoted Posts to drive event awareness and
ticket sales
Run Facebook Ads targeting people who like electronic
dance music DJs and live in states near New Jersey
Results
10x increase in Page likes in target demographic within
3 months of running Promoted Page Likes
Increase in ticket sales using precise interests
targeting in Facebook Ads that reached people who
wanted to dance at a music festival with their favorite
DJs while roaming a Six Flags theme park
“Facebook has become an essential part of our
business. Our Page has become just as relevant
and sometimes even more so than a website for
our electronic dance music event at Six Flags Great
Adventure.”
John Dimatteo, Marketing Manager, Electric Adventure at Six Flags
Electric Adventure at Six Flags is an electronic dance
music festival at Six Flags in New Jersey.
facebook.com/ElectricAdventureOfficial
www.electricadventure.com
Entertainment Savannah, GA
Goals
Influence and bring potential visitors to Savannah,
and grow annual fan base of potential visitors by
15%
Approach
Use Promoted Page Likes to increase fan base and
new visitors
Create Promoted Posts on brand photos to drive
engagement with audience
Results
20% increase in fan base in 2012 attributed to
Promoted Posts and Facebook Ads
Over 18% increase in Page likes in less than 4 months
from Promoted Page Likes and increased quality in
comments and Page engagement
“The ability to grow our fan base has really helped
our engagement increase. One Promoted Post had
over 5,000 likes and we were able to see that the
majority of them were influenced into planning
their trip. Love, love, love Promoted Posts.”
Zeek Coleman, Marketing Manager, Visit Savannah
Visit Savannah is a destination marketing
organization that brings people to the city of
Savannah, GA.
facebook.com/VisitSavannahGA
www.visitsavannah.com
Travel