This document provides tips on finding joint venture (JV) partners who can help grow a business by attracting more clients. It recommends identifying the type of partner desired, talking to existing contacts to find referrals, searching online for prospective partners, and using LinkedIn to find connections. When approaching partners, keep the pitch simple by stating how the partner can help and what help is needed in return. Partnerships are mutually beneficial exchanges. The document concludes by assigning the reader to research potential JV partners online this week.

1. How to get JV partners who can help you attract clients
and grow
Are you ready to take your business to the next level?
Maybe you have private clients and started a few
groups. Now you want to expand further and kick it up
a notch. One way to do this is connect with others who
can help you.
Joint Venture (JV) partners can help you attract clients
and grow at a more rapid pace than you might be able
to do on your own. This is true for a few reasons:
• JV partners help expand your marketing reach by
announcing programs or opportunities to their list
• JV partners know and can refer you to other business
people who might be helpful as well
• Sometimes JV partners know a faster, better way for you to accomplish something once you
tell them your objective and might share their knowledge and experience with you
How Do You Find JV Partners Who Can Help?
1. Know what you want in a partner. Most importantly, you need to know what kind of partner
you want and what you hope to achieve together. You want partners who share the same
target audience and work with the same kind of clients, but aren’t competitive so you can more
freely share your list and ideas.
2. Start talking to people. Tell the people you already know what you want to accomplish and
who you are looking to work with. Make a list of 15-20 “centers of influence” as I call them and
invite them to have a cup of coffee if they are local. You’ll be surprised at who your own
contacts know and can turn up for you.
3. Search the web for partners. Once you know the type of partner, search the Internet to find
prospects. Some business people are seeking partners and have a contact form for this
purpose.

2. 4. Use LinkedIn to find connections. When you find a few potential partners, go to LinkedIn to
see if you are connected to them. A warm introduction can make a big difference when
approaching a partner.
How Do You Approach Partners?
Keep it really simple. Figure out exactly what you want when you call a potential JV partner. Do
your homework regarding what they do so you look knowledgeable. Then be straight forward
and try either of these simple scripts:
A. “Here’s how you can help me. I’m looking to…Thanks for helping me, now what can I do for
you?”
B. “What are you working on now and how can I help you? Now here’s how you can help me…”
Partnerships are not about just taking. They are a yummy exchange where you both have
opportunities to benefit.
Your Client Attraction Assignment
If JV partnerships are your next step, take time this week to research. Surf the web to find
potential partners who work with the same target and who might be help to attract more
clients. Then start to explore the opportunities. Even if you don’t find a partner right away, at
the very least, you are networking which is always good for business.
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,
the proven step-by-step program that shows you exactly how to attract more clients, in record
time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &
success mindset articles on attracting more high-paying clients and dramatically increasing your
income, visit http://attractclients.com