Marketing Strategy for Gillette Indonesia

1. December 18, 2009
Presented to:
Stephen T. Hurley
International Marketing Management
Presented by:
Fabian Ochoa
Samuel Adams Cohort
MBA Candidate
HULT Int’l Business School

9. Price
Price
Quality
Super Nacet Bagus
Tatra
Quality

20. Activity Investment
Step 1: Decreasing Price $0
Step 2: Implement New advertisment campaign* $ 230,000
Step 3: Implement Go to market strategy (training, distribution) $ 100,000
Step 4: Reduce promotion strategies ($ 191,667)
TOTAL (by the end of the year) $ 138,333
* 1% of 2005 total revenues

21. Fabian Ochoa
MBA Candidate 2010
Samuel Adams Cohort
Hult International Business School
fochoa2010@hult.edu
+1 (617) 412-5655
http://www.linkedin.com/in/fabianochoa