12. more frequent visits to your website
increased return visits
users staying longer
decreased user errors
decreased customer support costs
reduced complaints
13. “If you think good design is
expensive, you should look at the
cost of bad design”
Ralph Speth
23. Overview
Why should I care?
What is it
anyways?
Up and Coming
Good Practices
Bad Practices
No, seriously —
why should you
care?
24. Someone asked me what
I do all day and I said I
move things around until
they look right, and I
suspect that’s as good of
a definition of graphic
design as I could come
up with.
MILTON GLASSER
27. Graphic/Visual Designer
produce high quality, high
resolution, pixel perfect graphics
“"The kerning is off and the button should be 1 pixel to the left!”
28.
29. UI Designer
how the product interface is
laid out
“Those sign up links should be in the top right corner!”
30.
31. UX Designer
constructs how the product feels through
wireframes, storyboards, sitemaps
“After they sign up, a thank you message should show up in the middle!”
37. UX Researcher
researches user behavior and attitudes
through user personas, a/b testing
“From our research, a typical user is more likely to ignore the hidden
hamburger menu!”
77. Pinterest, Twitter, Facebook,
and the Google.
They all love their cards.
Cards
Pinterest, Twitter, Facebook
and the Google.
They all love their cards.
Cards
terest, Twitter, Facebook,
d the Google.
all love their cards.
Cards
terest, Twitter, Facebook,
d the Google.
all love their cards.
Cards
Cards
Pinterest, Twitter, Facebook
and the Google.
They all love their cards.
Cards
110. “Most contestants don’t go past the default
designs—how many times have we all seen
that default black navbar from the Twitter’s
Bootstrap CSS Framework in hackathon
presentations?”
M R . YA N G