FAIRTM announces a new line of ultra premium spirits made from fair-trade certified ingredients through partnerships between French distillers and cooperatives in the developing world. The founders have successfully launched other spirits brands and believe in fair trade as a way to contribute to a more sustainable world. Their first product is FAIRTM Vodka, made from quinoa grains grown by a Bolivian cooperative through a joint craftsmanship process between French distillers and Bolivian farmers.

2. BRAND PRESENTATION
A new Spirits Category
FAIR™ anounces the rise of transparent and sustainable ethics in ultra premium
spirits. By associating the best french distillers to local cooperatives in the third
world, FAIR™ aims at bringing to the consumers the finest spirits possible produced
from fair-trade certified ingredients.
We believe in showcasing in the most transparent way all the human capital that
goes into making unique ultra premium spirits.

3. BRAND PRESENTATION
Founders who care
Jean-François Daniel and Alexandre Koiransky already have an impressive
number of achievements to their credit. They have successfully launched
several ultra premium spirits brands in the US.
They strongly believe in Fair trade as a powerful contribution to a better,
fairer and more sustainable world. They were looking to ally their strong
spirits experience with their personal convictions.
The Fair Trade Spirits Company™ was born.

5. FAIR. VODKA
A rare seed
Cultivated by the incas since the 13TH century in the Andes mountain range,
Quinoa became popular only recently in the western world. We are now
rediscovering its exceptional nutritional values and its outstanding versatility. An
excellent source of proteins, quinoa has been the staple diet of Andean people
for centuries. Our quinoa is cultivated by over 1,200 small producers in the
Bolivian Altiplano,gathered within the Anapqui cooperative, the main association
of farming producers in the country.

6. FAIR. VODKA
A North/South joint craftmanship
FAIR. Vodka is an oustanding vodka elaborated from the grains of Quinoa.
This very unique spirit reveals all the natural qualities of the Quinoa and the
know-how of expert distillers from France.
The production process required more than two years of common research
between french distillers and bolivian farmers.

7. FAIR. VODKA
 Tasting notes
FAIR.Vodka offers an extraordinay clear and pure flavor, with a well-balanced
texture and a light elegant finish.
 Awards
FAIR.Vodka was nominated « Best tasting Vodka » in June 2009 at the
prestigious New York Spirits Award amon 70 other brands.
 Mixology
FAIR.Vodka uses the finest fairtrade ingredients to produce original fairtrade
cocktails. Mixologist Nir Chouchana is the official FAIR™ ambassador in Europe.
FAIR. Vodka is the world's frst Quinoa-based Vodka but also the frst
fairtrade certifed™ vodka in the world.

8. CONTACT
Alexandre Koiransky Jean-Francois Daniel
90, rue de la victoire 34b York Way
75008 Paris London – N1 9AB
France United Kingdom
akoiransky@fairtradespirits.com jfdaniel@fairtradespirits.com
+33 (0)6 34 56 80 13 +44 (0) 779 170 7724