FSPA India Day - Richard Lowy, Unicorn
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FSPA India Day - Richard Lowy, Unicorn
- 1. India DayFSPAMay 25th 2011 Thank you
- 3. Privately Owned Family Business Unicorn Products Limited
- 4. Quaint, Eccentric English Sports Goods
- 5. Unicorn Products Limited History Frank Lowy
- 6. 1937 The World’s First Better Dart For £5
- 7. Innovation
- 8. 1930 1970 1989 GM Factory 1901 April 6th 1885 William Gunn
- 9. 1989 Wood, Darts & Cues
- 10. Headquartered KentOperations Centre NottinghamUnicorn ChinaEmploy 75 in the UK The Company Today
- 11. Head Office FinanceUnicorn ChinaUnicorn Product DevelopmentWorldwide SalesExport & Import Logistics Crockham Hill
- 12. Warehouse & Distribution Customer ServicesCricket Bat ProductionMarketing & Product Development Nottingham
- 13. Unicorn China
- 14. Sell In More Than 100 Countries Wide Retail DistributionSpecialist Sports RetailGeneral Sports RetailMass MerchantWholesaleBroad Product Ranges Customers
- 15. India
- 16. Sensational Food
- 17. Wonderful People
- 19. Stunning Amazing
- 20. Why are we in India?
- 21. Quaint, Eccentric English Sports Goods
- 22. We were already there….
- 23. 5,000 year old ancient civilization 325 languages spoken – 1,652 dialects 18 official languages 3.28 million sq. kilometres - Area 7,516 kilometres - Coastline Worlds largest democracy. One of the largest economies. Largest English speaking nation in the world. India Statistics
- 24. 1970 Nett Indian Purchaser
- 25. 1864 Duty was 7.6%1990 Duty was 93%2010 Duty 15% In 1959 Nett Seller to India
- 26. 2004 / WTO London Chamber of Commerce
- 27. Very Interesting
- 30. Counterfeit
- 31. …even at my appointments! Mr Manohar WagleWagle & Company 1865
- 32. 12 Meetings, 7 Orders, …and learned a lot!
- 33. The country, the people, the market place, selling in sports trade
- 34. Very different from buying….
- 35. Average Indian salary was less than £40 per month 75% of the population earn less than £1.25 per day 50% of the cricketers in India don’t use the equipment we make! Street Cricket
- 36. £135£27£100 Made sales 25% Population have moneyLiked a sales call! Despite that….. and………
- 37. Brands
- 38. What to do?
- 39. Appointed a Distributor Licensed GM Structured product & pricing for the Indian market Stopped dealing with them all!
- 40. Distributor
- 41. In India since 1970 Approached by many Profile Licence Supplier
- 42. Understand all aspects of the local market place and international trade
- 43. Sales Force
- 44. 200 Retailers
- 45. License
- 46. License
- 48. Varied & Unorganised The Market
- 49. Styles to suit consumers
- 50. Individual Sports ShopsPoor to Excellent
- 52. Cash & CarryReliance Retail
- 54. HyperCity has had some success in sports other Mass Merchants have not…..so far
- 55. Minimal impact on Independent sports shops working on much low margins
- 56. Is it going well?
- 57. Since 2004Grown every year87% of the total in the last threeDoubled in 2011 ………..why?
- 58. Increased percentage of spending on imported sporting equipment. Rise in disposable income. Career opportunities in sports. Distributor has done a good job raising our profile ………..and
- 59. Support calls with Distributor in the market place
- 60. ……..all in a days work!
- 61. Overall the sporting goods market in India is growing at a healthy rate
- 62. Invest more in developing infrastructure Favorable Government policies For India to develop & grow further
- 63. Mechanical Handling Logistics The Unexpected!
- 64. Amritsar - Delhi - Hyderabad – Chennai2600 km
- 66. Challenges?
- 67. 2011 Indian Budget15% to 21%Some product 28% Footwear Higher with Duty Protection Duty!
- 68. Getting around
- 69. Demand for good quality sport product
- 70. India….I love it! Thank you