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Social media strategy 101

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Social Media Strategy 101 SLSBC 2011
1. Goals • Specific I want to increase traffic to my • Measurable website by 10% • Realistic We want a monthly average of 70 interactions on Facebook I want 20 new Followers on Twitter every Month
2. Audience Who is your audience? What do you know about them? • Age, Race, Gender • How do they talk to you • How do they talk to each other • What is the best way to reach them
3. Channels What channels should you use and what will be best for your company/brand? • Facebook: B2C • Twitter: B2B, B2C • YouTube: B2C • Blog: B2B, B2C
4. Resources • Time • Man Power • Accountability and Responsibility
The Four “C’s” of Social Media • Content • Always provide interesting and valuable content, don’t just post to post • Consistency • Create a schedule and stick to it, even if it’s just 15 minutes a day. Consistency is key • Customization • Set yourself a part from the competition by customizing your online presence • Community • The most important of all the “C’s” don’t forget that the reason you’re on social media is to build your community – be thoughtful and genuine with those people

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  • 1. Social Media Strategy 101 SLSBC 2011
  • 2. 1. Goals • Specific I want to increase traffic to my • Measurable website by 10% • Realistic We want a monthly average of 70 interactions on Facebook I want 20 new Followers on Twitter every Month
  • 3. 2. Audience Who is your audience? What do you know about them? • Age, Race, Gender • How do they talk to you • How do they talk to each other • What is the best way to reach them
  • 4. 3. Channels What channels should you use and what will be best for your company/brand? • Facebook: B2C • Twitter: B2B, B2C • YouTube: B2C • Blog: B2B, B2C
  • 5. 4. Resources • Time • Man Power • Accountability and Responsibility
  • 6. The Four “C’s” of Social Media • Content • Always provide interesting and valuable content, don’t just post to post • Consistency • Create a schedule and stick to it, even if it’s just 15 minutes a day. Consistency is key • Customization • Set yourself a part from the competition by customizing your online presence • Community • The most important of all the “C’s” don’t forget that the reason you’re on social media is to build your community – be thoughtful and genuine with those people